DoubleClick
 | |
| Jenis/bentuk sah | Anak syarikat Google |
|---|---|
| Industri | Pengiklanan dalam talian |
| Ditubuhkan | Februari 1996 New York City |
| Pengasas | Dwight Merriman Kevin O'Connor  |
| Ibu pejabat | New York City[1] |
| Tokoh penting | – Stephanie Abramson, Executive VP and General Counsel – Neal Mohan, Senior VP of Strategy and Product Development – Stuart Frankel, Senior VP of DoubleClick & GM of Performics – John M. Rehl, Senior VP, Global Technical Services |
| Keluaran | DART family includes DFP (For Publishers), DFA (For Advertisers), DS (DART Search), Motif (Rich Media), DE (Enterprise), Sales Manager (Publisher), Media Visor (Advertisers), Adapt (Publishers), Doubleclick Advertising Exchange (Both Publishers & Advertisers) |
| Pemilik | Hellman & Friedman, Google |
| Syarikat induk | Google (Alphabet Inc.) |
| Tapak web | www |
sunting · sunting di Wikidata | |
DoubleClick ialah jenama Google yang maju dan menyediakan perkhidmatan layanan iklan Internet. Pelanggan dan kliennya termasuk agensi, pemasaran dan penerbit yang meyampaikan perniagaan seperti Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Apple, Visa, Nike, dan Carlsberg antara lain.
DoubleClick ditubuhkan pada tahun 1995 oleh Kevin O'Connor dan Dwight Merriman dan beribu pejabat di New York City, Amerika Syarikat. Ia dahulunya terdaftar sebagai "DCLK"[2] di Pasaran Saham Nasdaq (NASDAQ), dan pada mulanya dibeli oleh firma ekuiti swasta Hellman & Friedman dan JMI Equity pada Julai 2005.
Pada Mac 2008, Google memperoleh DoubleClick untuk $3.1 bilion. Pada Jun 2018, Google mengumumkan rancangan untuk menjenamakan semula platform iklannya, dan DoubleClick telah bergabung ke jenama Google Marketing Platform baru.[3]
Rujukan
- ^ Cox, Beth. "DoubleClick Reportedly to Relocate in New York City". ClickZ. Dicapai pada 16 December 2017.
- ^ "DOUBLECLICK INC (DCLK) IPO". NASDAQ.com (dalam bahasa Inggeris). Dicapai pada 2018-07-26.
- ^ Spangler, Todd (2018-06-27). "Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". Variety (dalam bahasa Inggeris). Dicapai pada 2018-07-27.
Pautan luar
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