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WWRZ
WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits variety radio format and is owned by Hall Communications. ProgrammingPrior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station uses the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. The station's schedule is automated, as is typical of most adult hits stations. The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.[2] WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format. HD subchannels and translatorsWWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.
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