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WQXM
WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It airs a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.[2] By day, WQXM broadcasts at 10,000 watts, using a directional antenna. But to reduce interference to other stations on 1460 AM, WQXM greatly reduces power at night to 155 watts, switching to a non-directional antenna. The transmitter is on North Maple Avenue near Lyle Parkway in Bartow, Florida.[3] Programming is also heard on FM translator W260DA at 99.9 MHz. FM translatorWQXM programming is relayed on an FM translator, which gives listeners for the improved sound of FM stereo.
HistoryThe station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.[4] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.[5] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. Former logo
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