Prior to the move of Bad Dog to 105.1, the station carried an Adult Contemporary format as Star 105.1.
The "Bad Dog" format moved to 105.1 MHz and began simulcasting with its former exclusive home at 95.7 on January 14, 2009, as the 95.7 frequency WWBD was sold to Apex Broadcasting. The WWBD letters moved to the former WICI in Sumter, which was also called "Bad Dog".