en The Fader

*The Fader*
Founder	Rob Stone; Jon Cohen;
First issue	1999
Country	United States
Based in	New York City
Language	English
Website	thefader.com
ISSN	1533-5194

The Fader is a magazine established in 1999 as an outlet for Cornerstone Agency,^[1] a marketing and public relations firm established by Rob Stone and Jon Cohen.^[2] The magazine covers music, style and culture.^[3]

History and work

It is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films, Fader Label and Fader TV. It was the first print publication to be released on iTunes.^[4]

The Fader Fort

The magazine hosted The Fader Fort, an annual invitation-only event at Austin, Texas's South by Southwest (SXSW).^[5]^[6] Since its founding in 2001, the four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon.^[7]^[8]

The festival has featured over 900 performances, including ones by Drake.^[9] In 2020, it moved to being an online event due to the coronavirus pandemic.^[10]

Charity

In 2023, the magazine announced FADER and Friends Vol. 1, a collection of 44 cover songs from 44 artists, to raise money for trans rights organisations.^[11]

References

^ Aswad, Jem (November 6, 2019). "The Fader Fires Content Head Eric Sundermann Amid Sexual Misconduct Allegations". Variety. Retrieved July 3, 2023.
^ Pell, Damion (September 30, 2015). "Mr. Vegas, Kenny 'Dope' Gonzalez, Steve Lobel, DJ Moortje, Rob Stone (The Fader/Cornerstone), Matt Black (Ninja Tune), Chuckie, Munchi and more confirmed for first hip-hop, bass and beats conference during Amsterdam Dance Event". Decoded Magazine. Retrieved July 3, 2023.
^ "Fader Media : About". thefader.com. 2015. Archived from the original on July 26, 2014. Retrieved February 4, 2015.
^ Sass, Erik (June 8, 2006). "Fader Mag To Distribute Issues on iTunes". Media Daily News. Archived from the original on February 4, 2015. Retrieved September 28, 2009. This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes
^ Sisario, Ben (March 15, 2011). "The Fader Fort: At the Edge of South by Southwest". The New York Times. ISSN 0362-4331. Retrieved June 4, 2024.
^ "For some artists, anonymity is the new fame". Washington Post. April 1, 2024. ISSN 0190-8286. Retrieved June 4, 2024.
^ Sisario, Ben (October 22, 2010). "An Airy Respite from CMJ's Subterranean Scene". The New York Times. Archived from the original on October 28, 2010. Retrieved January 21, 2011.
^ "Presenting the Fader Fort NYC 2010 Lineup". Fader. October 19, 2010. Archived from the original on August 12, 2019. Retrieved January 21, 2011.
^ Ifeanyi, KC (February 12, 2018). "Here's The Next Best Thing To Being At The Fader Fort During SXSW". Fast Company. Retrieved June 4, 2024.
^ Webb, Eric. "Fader Fort returns! But online, not during SXSW, and supporting Austin charities". Austin American-Statesman. Retrieved June 4, 2024.
^ "The FADER Announces FADER and Friends Vol. 1, Plans to Donate Proceeds to Trans Rights Organizations". Paste Magazine. Retrieved June 28, 2024.

External links

Official website

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[1] Aswad, Jem (November 6, 2019). "The Fader Fires Content Head Eric Sundermann Amid Sexual Misconduct Allegations". Variety. Retrieved July 3, 2023.

[2] Pell, Damion (September 30, 2015). "Mr. Vegas, Kenny 'Dope' Gonzalez, Steve Lobel, DJ Moortje, Rob Stone (The Fader/Cornerstone), Matt Black (Ninja Tune), Chuckie, Munchi and more confirmed for first hip-hop, bass and beats conference during Amsterdam Dance Event". Decoded Magazine. Retrieved July 3, 2023.

[3] "Fader Media : About". thefader.com. 2015. Archived from the original on July 26, 2014. Retrieved February 4, 2015.

[4] Sass, Erik (June 8, 2006). "Fader Mag To Distribute Issues on iTunes". Media Daily News. Archived from the original on February 4, 2015. Retrieved September 28, 2009. This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes

[5] Sisario, Ben (March 15, 2011). "The Fader Fort: At the Edge of South by Southwest". The New York Times. ISSN 0362-4331. Retrieved June 4, 2024.

[6] "For some artists, anonymity is the new fame". Washington Post. April 1, 2024. ISSN 0190-8286. Retrieved June 4, 2024.

[7] Sisario, Ben (October 22, 2010). "An Airy Respite from CMJ's Subterranean Scene". The New York Times. Archived from the original on October 28, 2010. Retrieved January 21, 2011.

[8] "Presenting the Fader Fort NYC 2010 Lineup". Fader. October 19, 2010. Archived from the original on August 12, 2019. Retrieved January 21, 2011.

[9] Ifeanyi, KC (February 12, 2018). "Here's The Next Best Thing To Being At The Fader Fort During SXSW". Fast Company. Retrieved June 4, 2024.

[10] Webb, Eric. "Fader Fort returns! But online, not during SXSW, and supporting Austin charities". Austin American-Statesman. Retrieved June 4, 2024.

[11] "The FADER Announces FADER and Friends Vol. 1, Plans to Donate Proceeds to Trans Rights Organizations". Paste Magazine. Retrieved June 28, 2024.

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The Fader

History and work

The Fader Fort

Charity

References

External links

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