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Te Reo (TV channel)
Te Reo (English: the language) is a New Zealand TV station broadcasting programmes exclusively in the Māori language (te reo Māori) with no advertising or subtitles. It also broadcasts special tribal programming and offers particular focus on new programming for the fluent audience. It was first considered in 2007, ahead of the launch of Freeview, using the tentative name Māori Television Rua or TV Rua.[1] The channel initially broadcast for three hours a day, seven days a week, during the prime time hours of 8:00pm to 11:00pm from Friday 28 March 2008 on Freeview Satellite. It was later added for Sky/Vodafone subscribers.[2] As of February 2023[update], the channel broadcasts, on average, from 11:30am to 11:00pm on weekdays and 4:30pm to 11:00pm on weekends.[citation needed] The Te Reo channel swapped Freeview positions with Prime, on 1 March 2023, with Te Reo moving to channel 10, Prime's former position, and Prime moving to channel 15, Te Reo's former position.[3] The channel is scheduled to close its operations on linear TV by March 2025, as part of a 'digital first' strategy imposed by the broadcaster. The move is also to achieve cost savings in order to stay afloat, with its content moved to its online platforms.[4] See alsoNotes
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