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Sidchrome

Sidchrome
Company typeSubsidiary
IndustryManufacturing
Founded1942
FounderRoyston Siddons
HeadquartersHeidelberg West, Victoria, Australia
ProductsHand tools
ParentStanley Black & Decker
Websitewww.sidchrome.com.au

Sidchrome is an Australian brand of mechanics' tools. It is a subsidiary of Stanley Black & Decker.

History

The brand emerged when Royston Siddons' Siddons Drop Forgings turned to tool making to fill post war shortages after World War II. Original production of Sidchrome tools was in Brunswick, Melbourne, Australia.

Sidchrome was acquired by Stanley Tools in 1991.[1][2] Sidchrome closed the Australian factory and ended all local manufacturing. In 1996 Stanley Black & Decker started to move all tool manufacturing to Taiwan, whilst sourcing various items from Proto in the USA (marked as Proto on items) due to supply of left-over Australian-made tools being sold out until all manufacturing was fully established in Taiwan.

Racing

Sidchrome sponsored several Australian and New Zealand racing drivers in the 1970s, notably New Zealand and Australian saloon champion Jim Richards.[3]

Present

Sidchrome is still a top selling automotive tool brand in Australia and New Zealand[citation needed] and since 2007, the brand sponsors the Most Improved Award in Australia's Supercars Championship.

References

  1. ^ Sidchrome's sale to Brits a wrench for founder's son Canberra Times 21 December 1991 page 37
  2. ^ "STANLEY MAKES ACQUISITIONS IN U.S., AUSTRALIA". Hartford Courant. 24 December 1991. Retrieved 23 March 2020.
  3. ^ Living legends: Jim Richards Auto Action 20 August 2020
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