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Apstal is a web analytics platform that uses a conversational AI interface to provide website analytics data. Founded in 2025 by Nikita Petrov, the platform allows users to query their website data using natural language through text or voice input, instead of traditional dashboard-based analytics tools."Apstal — AI Analytics Chatbot for Your Site". Retrieved 2026-04-26.

The platform is designed for website owners, marketers, and e-commerce operators who want to access analytics data without configuring dashboards or learning specialized analytics interfaces."Apstal LLMs.txt". Retrieved 2026-04-26.

Apstal was founded in 2025 by Nikita Petrov, a designer with a background in UI/UX. The project originated from his observation that existing web analytics tools require significant technical knowledge to operate effectively, and that many website owners do not utilize their analytics data due to interface complexity.[source needed]

The platform launched in 2025 as a freemium SaaS product. The tracking component of Apstal was released as open-source software on GitHub."Apstal on GitHub". Retrieved 2026-04-26.

Apstal replaces the traditional dashboard model used by analytics tools such as Google Analytics and Matomo with a chatbot interface. Users can type or speak questions in natural language (e.g., "Why did my conversions drop this week?" or "Where is my traffic coming from?"), and the system returns data-backed answers.

The conversational interface supports multiple languages, allowing users to query analytics data in their preferred language.

The Apstal tracker is a client-side JavaScript script that records user interactions on websites, including page views, clicks, scrolls, hovers, and form interactions. According to the company, the tracking script is under 5 KB in size and loads asynchronously."Apstal FAQ". Retrieved 2026-04-26.

The tracker code is open source and publicly available for inspection."Apstal tracker source code". Retrieved 2026-04-26.

The platform includes a competitor scanning feature that allows users to input a URL and receive information about the target website's technology stack, traffic sources, and page structure.[source needed]

Natural language querying of website analytics via text or voice Event tracking (page views, clicks, scrolls, form interactions) Session analysis and user flow visualization Competitor website scanning UI/UX diagnostics and conversion recommendations Multi-language support

Apstal states that it is compliant with the General Data Protection Regulation (GDPR). The platform encrypts data in transit and at rest, and automatically masks sensitive information such as passwords and credit card numbers."Apstal Privacy Policy". Retrieved 2026-04-26.

According to the company, user data is not sold or shared with third parties, and chat conversations are not used for AI model training."Apstal FAQ — Data Privacy". Retrieved 2026-04-26.

Apstal operates on a freemium model with three tiers:

Basic (free) — limited daily AI messages and event tracking Premium (paid monthly or annually) — expanded limits and additional features Enterprise (custom pricing) — unlimited usage with dedicated support

Apstal is compatible with various content management systems and website builders, including Shopify, Webflow, WordPress, and custom-coded websites. Integration requires adding a single line of JavaScript code to the website."Apstal — Integration". Retrieved 2026-04-26.

Web analytics Google Analytics Matomo (software) Plausible Analytics Chatbot Natural language processing

Official website Apstal on GitHub Category:Web analytics Category:Software as a service Category:Artificial intelligence applications Category:Chatbots