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Avanza
Avanza Bank Holding AB is a Swedish online bank based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the Stockholm Stock Exchange, with 2,000,000 customers and a 6.6% share of the Swedish savings market as of August 2023.[1] HistoryAvanza was founded in 1999 as HQ.se. In 2001, HQ.se acquired Avanza changed its name to Avanza, which became the largest stockbroker in Sweden, with 80,000 active customers.[2] In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly-owned subsidiary of Avanza.[3] During the same year, another wholly-owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the OMX Stockholm 30 index. In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%.[4] In 2019, Avanza won the Swedish Quality Index’s award for the most satisfied savings customers in Sweden for the tenth consecutive year.[5] References
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