Swatch
 | |
 | |
| Nama asli | Swatch  |
|---|---|
| Jenis/bentuk sah | Anak syarikat |
| Industri | Pembuatan jam |
| Ditubuhkan | 1983 |
| Pengasas | Nicolas Hayek |
| Ibu pejabat | Biel, Switzerland |
| Tokoh penting | Nick Hayek, Jr. (Pengerusi, Presiden) |
| Keluaran | Jam tangan |
| Pemilik | The Swatch Group |
| Syarikat induk | The Swatch Group |
| Anak syarikat | Flik Flak |
| Tapak web | www    |
sunting · sunting di Wikidata | |
Swatch (digayakan sebagai swatch) ialah pembuat jam Switzerland diasaskan pada 1983 oleh Nicolas Hayek dan anak syarikat The Swatch Group. Barisan produk Swatch telah dibangunkan sebagai tindak balas kepada "krisis kuarza" tahun 1970-an dan 1980-an, di mana jam tangan digital buatan Asia bersaing dengan jam tangan mekanikal tradisional buatan Eropah.
Nama Swatch adalah penguncupan "jam kedua",[1] kerana jam tangan itu dimaksudkan sebagai aksesori kasual, sekali pakai.[2]
Rujukan
- ^ The Amazing Adventures of the «Second Watch»
- ^ "Company Info History The Swatch Group today the swatch group". Diarkibkan daripada yang asal pada 2015-09-24. Dicapai pada 2020-03-19.
Bibliografi
- Mudambi, Ram, "Branding Time: Swatch and Global Brand Management". Temple University, Fox School of Business, Temple University IGMS Case Series No. 05-001, January 2005
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