YOPE

YOPE
FormerlySalo
Company type
Private
IndustryMobile applications, social networking
FoundedMay 24, 2021; 5 years ago (2021-05-24)
FounderBahram Ismailau (Co-Founder & CEO), Paul Rudkouski (Co-Founder & CTO)
HeadquartersMiddletown, Delaware, United States
Websiteyope.app

YOPE is a private mobile messenger and the AI-native messaging app.[1][2][3] The app operates on an friends-only basis and does not feature public content, algorithmic feeds, or advertising.[4][5][6][7]

History

YOPE's founders, Bahram Ismailau and Paul Rudkouski, began exploring communication and content-sharing trends among Generation Z and Generation Alpha in 2020.[8][9]

Ismailau had previously co-founded several technology ventures. Rudkouski was working at Rakuten's San Francisco office.[9][2] After his time at Rakuten, Rudkouski continued to focus on mobile and social communication products.[9]

The company was officially launched on May 24, 2021, under the name Salo, initially offering a multi-camera application that allowed users to record simultaneously from front and back cameras.[8][10]

In 2023, the company pivoted to an asynchronous video podcasting platform.[11] The platform enabled users to create channels and participate in discussions through short video messages.[12]

In September 2024, YOPE launched its current version.[13] This led to the launch of YOPE in its current form as a private photo-messaging application.[5] The company reported experiencing growth of approximately thirty times in the six months following this pivot.[13]

In February 2025, YOPE announced a seed funding round of $4.65 million at a $50 million valuation, co‑led by Goodwater Capital and Inovo VC, with participation from Redseed.[14] Angel investors in the round included Jean de La Rochebrochard, Greg Tkachenko (who sold face animation company AI Factory to Snapchat in 2020), former Google researcher Andrei Tkachenka, and Anton Borzov, a member of WhatsApp's co-founding team.[1][15][2]

Between November and December 2025, the application reached the number one position in the Lifestyle category of the Apple App Store in Australia, coinciding with the implementation of Australia's social media restrictions for users under 16.[16][17][18] The company reported acquiring over 100,000 Australian users during this period through organic growth.[19] Following the ban's implementation on December 10, 2025, teens in Australia began migrating to alternative platforms not included in the legislation, including YOPE.[17]

Prior to the legislation coming into effect, Australia's eSafety Commission wrote to YOPE recommending the company self-assess to determine if it falls under the new laws restricting social media use to Australians aged over 16.[20] YOPE submitted a request to be exempt from the law.[21][22]

Overview

YOPE functions as a private mobile messenger focused on communication within closed groups. The application does not include public profiles, follower counts, or algorithmic content feeds.[5]

Key features include lock and home screen widgets that display content shared within the group.[23][2] The application operates on a free-to-use model without advertising revenue.[24] In 2025, YOPE reported 2.2 million monthly active users and 800,000 daily active users globally.[25] The average age of users on the app is 18.[2]

References

  1. ^ a b Jeyaretnam, Miranda (2025-12-10). "What to Know About Australia's Social Media Ban for Kids Under 16". TIME. Retrieved 2026-02-13.
  2. ^ a b c d e Lunden, Ingrid; Mehta, Ivan (2025-02-24). "Yope is sparking Gen Z (and VC) interest with an Instagram-like app for private groups". TechCrunch. Retrieved 2026-02-09.
  3. ^ Locke, Charley. "Kids and Teen Influencers in Australia Say 'Bye-Bye' to Social Media". Wired. ISSN 1059-1028. Retrieved 2026-02-13.
  4. ^ Ellefson, Lindsey (2025-02-24). "I Tried Yope, Gen Z's New Favorite Photo-Sharing App". Lifehacker. Retrieved 2026-02-13.
  5. ^ a b c Upton-Clark, Eve (2025-02-27). "Yope wants to be your inner circle's Instagram". Fast Company. Archived from the original on 2025-04-04. Retrieved 2026-02-09.
  6. ^ Boseley, Matilda (2025-12-05). "Teens hoping to get around Australia's social media ban are rushing to smaller apps. Where are they going?". The Guardian. ISSN 0261-3077. Retrieved 2026-02-13.
  7. ^ "YOPE - Trademark Details". JUSTIA Trademarks. Retrieved 2026-02-09.
  8. ^ a b Fraguela, Noelia (2025-02-25). "What is Yope, the new photo-sharing app". Marketing4eCommerce English. Retrieved 2026-02-09.
  9. ^ a b c Hart, Jordan (2025-03-09). "Trying the buzzy social media platform Yope showed me how hard it is to get people to download another app". Business Insider. Retrieved 2026-02-09.
  10. ^ Figueredo, Lorena. "What is Yope? The new social network that is sweeping the US". Retrieved 2026-02-09.
  11. ^ Šimčíková, Katarína (2025-02-25). "Yope: una nueva aplicación para compartir fotos que conquista los corazones de la Generación Z". Ecommerce Bridge España (in European Spanish). Retrieved 2026-02-09.
  12. ^ Ellefson, Lindsey (2025-02-24). "I Tried Yope, Gen Z's New Favorite Photo-Sharing App". Lifehacker. Retrieved 2026-02-13.
  13. ^ a b Bandara, Pesala (2025-02-26). "Fast-Growing Photo App 'Yope' Lets Users Share Images to Private Groups". PetaPixel. Retrieved 2026-02-09.
  14. ^ Molodkovets, Mariia (2025-02-25). "Kyiv-based startup Yope raises $4.65M at a valuation of $50M". Archived from the original on 2025-03-21. Retrieved 2026-02-09.
  15. ^ "Білоруський відеододаток Salo залучив $600 000 від інвесторів Reface, топів Genesis і Snap. На що вони розраховують". Forbes.ua (in Ukrainian). 2021-09-24. Retrieved 2026-02-13.
  16. ^ "Reddit challenges Australia's new under-16 social media ban in High Court". France 24. 2025-12-12. Retrieved 2026-02-13.
  17. ^ a b Wilson, Cam (2025-11-27). "Obscure social media apps not included in teen ban are skyrocketing in popularity in Australia". Crikey. Retrieved 2026-02-09.
  18. ^ Boseley, Matilda (2025-12-05). "Teens hoping to get around Australia's social media ban are rushing to smaller apps. Where are they going?". The Guardian. ISSN 0261-3077. Retrieved 2026-02-13.
  19. ^ Kaye, Byron (2025-12-11). "Australia leader defends social media ban as teens brag about staying online". Sahm. Retrieved 2026-02-09.
  20. ^ Yussuf, Ahmed (2025-12-23). "Australia's under-16s social media ban sees rise in alternatives in app store". RNZ. Retrieved 2026-02-09.
  21. ^ Broersma, Matthew (2025-12-17). "Alternative Apps Surge After Australia Social Media Ban | Silicon". Silicon UK. Retrieved 2026-02-09.
  22. ^ Armstrong, Clare (2025-12-02). "Lemon8 and Yope put on notice as social media age ban targets". ABC News. Retrieved 2026-02-13.
  23. ^ "What is Yope?". eSafety Commissioner. 2025-12-12.
  24. ^ Lunden, Ivan Mehta, Ingrid (2025-02-24). "Yope is sparking Gen Z (and VC) interest with an Instagram-like app for private groups". TechCrunch. Retrieved 2026-02-17.{{cite web}}: CS1 maint: multiple names: authors list (link)
  25. ^ Zafar, Tehniyat (2025-02-24). "Gen Z's New Favorite App? Yope Lands $4.65M as It Fuels the Next Big Social Media Trend". TechJuice. Retrieved 2026-02-09.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.