What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group.[1] The cover photo, an outtake from Alpert's 1964 South of the Border album, features model Sandra Moss (Mrs. Jerry Moss at the time) at the Patio del Moro apartment complex in West Hollywood.[2]
For the week ending May 21, 1966, "What Now My Love," at No. 2, was one of five Tijuana Brass albums listed in the top 20 of Billboard Magazine’s chart of Top LP’s, a feat that has never been duplicated. The others were "Going Places" (4), "Whipped Cream and Other Delights" (8), "South of the Border" (17) and "The Lonely Bull" (20).[4]
In his retrospective review for Allmusic, music critic Richard S. Ginell wrote "With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend."[1]
