The station was previously owned by Martz Communications Group, and was acquired by Stephens as of February 1, 2008.
Following a weekend of a repeating loop of announcements airing the weekend of July 6, 2008, WVLF became "The Valley's New Mix 96.1," beginning at 6AM on Monday, July 7, 2008. The station now airs a Bright Adult Contemporary format covering St. Lawrence county (NY), and Cornwall, ON including the United Counties of Stormont, Dundas and Glengarry.