In 1996, the station signed on the air. Its original call sign was WXQZ. WXQZ broadcast a country format as "Fun 101". In 1999, it switched its call letters to WRCD. WRCD first had a mainstream rock format as "Rock 101.5" before flipping to its current format and branding.
The station was previously owned by Martz Communications Group, and was acquired by Stephens as of February 1, 2008.