Visit California
 | |
| Industry | Tourism |
|---|---|
| Founded | 1998 |
| Website | www.visitcalifornia.com |
Visit California is a nonprofit organization self-tasked with developing and maintaining marketing programs to further develop tourism in California. This organization was previously known as the California Travel & Tourism Commission before its reorganization.[1]
Funding of the organization is through taxes (known as assessments) on tourism related businesses, such as hotels.[2]
Visit California Awards
The annual Poppy Awards are a biennial contest to recognize the best of Californian tourism. Nomination criteria include that entries must promote tourism to/within California and that entries must demonstrate an impact on tourism.
See also
References
- ^ "Tourism board changes name to Visit California". Sacramento Business Journal. Retrieved 2025-10-03.
- ^ http://skift.com/2015/03/02/why-california-doubled-its-tourism-budget-to-more-than-100-million/ How California Doubled Its Tourism Budget to More Than $100 Million - Skift
External links
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