The name and popularity of Solari comes from way back in 1725, the year in which the first document records the existence of the Fratelli Solari Company as an “Old and Prized Tower Clocking Industry”. From then on the company’s history is filled with many industrial successes. The story of Solari is enriched by men with a firm belief in an idea and their ability to transform it into a successful endeavour. There were two talented persons who, in the nineteen-fifties, made the name of Solari world famous. Brothers Fermo and Remigio Solari have the merit of taking a company with lots of potential to fame. Remigio, with his passion for mechanics, gave life to the flap, an invention that revolutionized normal methods of time visualization and public information. And Fermo, an organization and management genius with an eclectic and embracing personality, who was at the time the epitome of a modern business man: market-oriented and ever alert to any new marketing techniques. When the Solari brothers dynasty came to an end, the company management was in the hands of large industrial groups. Then the company property passed on to entrepreneur Dr. Massimo Paniccia who consequently made Solari todays model of successful economics.