User:Rocketsam/Sandbox

A Hundred Monkeys
IndustryCompany Naming
FounderDanny Altman
Headquarters
San Francisco, CA
Number of employees
4
Websitehttp://www.ahundredmonkeys.com

A Hundred Monkeys is a naming company based in San Francisco, California.[1] A Hundred Monkeys was founded in 1992 by Danny Altman, the former co-founder of Altman & Manley, an ad agency and design firm with locations in Boston and San Francisco.[2]

Companies named by A Hundred Monkeys include high-tech startups: Riverbed,[3] Inkling, Jamcracker,[4] Stoke, and Ruckus.[5] In addition to naming, the company has worked on branding projects for Microsoft, Intel,[6] Bill Hambrecht,[7] Philips, and Nike.[8]

In 2002, A Hundred Monkeys launched the Shinola Awards, an online competition granting awards to the best and worst named companies and products.[9] Judges for the awards included Ben Cohen, Jerry Harrison, Bob Camp, and Penny Arcade.[9]

A Hundred Monkeys is also the publisher of the naming and branding blog, “On the Button.”

References

  1. ^ Rottenberg, Josh. "How To: Invent a Brand Name". The New York Times Sunday Magazine. {{cite web}}: Check |url= value (help)
  2. ^ Meagher, Bill. "Monkey Business". North Bay Biz.
  3. ^ Nobel, Carmen. "How to Create a Brand Name That Sells". The Street.
  4. ^ Shalit, Ruth. "The Name Game". Salon.com.
  5. ^ Nobel, Carmen. "Two IPOs, 10 Years and a World Apart". The Street.
  6. ^ Dahle, Cheryl. "How to Make a Name for Yourself". Fast Company.
  7. ^ McCarthy, Ryan. "The Rebranding Game". Inc.
  8. ^ Schenker, Jennifer. "Philips, seeking growth, tries an image makeover". The New York Times.
  9. ^ a b Shiels, Maggie. "Hunt is on for world's worst rebranding". BBC NEWS.

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