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There are various categories and styles through which autonomous sensory meridian response (ASMR) is experienced and produced. ASMR content is commonly grouped based on the primary stimuli involved, such as auditory, visual, or interactive elements, as well as the format or intention of the presentation.^[1] Major types include sound-based ASMR, which emphasises triggers like whispering or tapping; visual ASMR, focusing on slow or repetitive movements; role-play or task-oriented ASMR, designed to simulate real-life interactions. Additional categories, such as AI-generated, nature-based, and object-focused ASMR, reflect the diversity and evolution of the genre across digital platforms.^[2] These types are not mutually exclusive and often overlap, contributing to a wide range of sensory experiences tailored to individual preferences.^[1]

In sound-based ASMR, the response is triggered by soft, repetitive, or gentle sounds. Often uses high-quality microphones and binaural recording techniques to create the feeling that sounds are happening close to the listener's ears. Certain acoustic properties of sound can influence ASMR triggers, for example: soft and low-volume sounds are more likely to trigger ASMR, sounds that feel close or personal (such as whispering) often produce stronger responses, and slow and repetitive sounds help create a calming effect.^[3] Sound-based type is most strongly linked to the classic tingling sensation that often begins at the scalp. Findings have shown that ASMR reduces heart rate while increasing feelings of calmness, displaying a unique mix of relaxation and sensory engagement.(Poerio et al., 2018; Barratt & Davis, 2015).

Common triggers include:^[1]

• Whispering or soft speaking: Creators speak quietly or whisper close to the microphone to create a feeling of intimacy.
• Tapping sounds: Light tapping on objects such as wood, glass, or plastic produces rhythmic sounds that many people find relaxing.
• Crinkling sounds: Sounds made by paper, plastic, or foil create delicate textures that can stimulate ASMR responses.
• Brushing or scratching sounds: Soft brushing on microphones or surfaces creates gentle repetitive sounds.
• Water sounds: Dripping water, pouring liquids, or gentle rain can also trigger ASMR.

Some of the popular creators for sound-based asmr are ASMR Bakery, Vito ASMR, tabi ASMR, Coromo Sara. ASMR, ASMR Zeitgeist.^[4]

Visual ASMR is dependent on watching repetitive, calm and smooth movements, creating a sense of relaxation. Object-focused ASMR is a type of ASMR that centers on physical objects and the sounds or visual details they produce. Instead of focusing on role-play or personal interaction, the creator highlights objects such as tools, materials, or everyday items to generate relaxing sensory experiences. The main purpose is to trigger ASMR through repetitive handling, tapping, scratching, or examining objects, often combined with close-up visuals and high-quality audio. Many videos use binaural microphones to make the sounds feel more immersive and realistic.^[5] These visuals can guide the viewer into a calm, almost hypnotic state, similar to meditation, helping to slow racing thoughts and improve focus. While visual triggers are less studied than sound, research shows that ASMR overall is associated with relaxation and reduced physiological arousal, suggesting that even non-audio triggers can contribute to a calming effect.

Common triggers include:^[1]

• Tapping on objects such as wood, glass, plastic, or metal surfaces to create rhythmic, repetitive sounds
• Crinkling materials such as paper, plastic, foil and produces light or textured sounds
• Scratching textures such as rough surfaces, fabric, or foam, including emphasizes texture and sound detail
• Brushing objects or brushes on surfaces or microphones including soft, sweeping sounds
• Sorting or organizing items such as jewelry, coins, makeup tools and focusing on visual & sound satisfaction

When speaking about visual ASMR, it is also worth mentioning about Object-focused ASMR which  is a type that centers on physical objects and the sounds or visual details they produce. Instead of focusing on role-play or personal interaction, the creator highlights objects such as tools, materials, or everyday items to generate relaxing sensory experiences.^[6] The main purpose is to trigger ASMR through repetitive handling, tapping, scratching, or examining objects, often combined with close-up visuals and high-quality audio. Many videos use binaural microphones to make the sounds feel more immersive and realistic.

Common visual triggers include:

• Hand Movement: Slow and methodical hand movements performed in front of a camera, creating rhythmically and soothing gestures.
• Light Tracing: Softly tracing objects or surfaces with fingers or tools such as light sticks.
• Brushing Motion: Gentle and calming visual patterns created by brushing repetitively onto a microphone or in front of a camera.
• Soap, foam and kinetic sand cutting : Slicing soft materials into pieces using tools such as plastic knives  which creates visually satisfying textures.
• Slow object arranging: Carefully placing and organizing objects in a deliberate and methodical way.

Some of the popular creators for visual asmr are Gibi ASMR, ASMR Glow, Gentle Whispering ASMR, MassageASMR, ASMR Zeitgeist, Ephemeral Rift, ASMR Bakery, Beauty Point, Zach Choi, Jane ASMR, ASMR PPOMO, Vito ASMR, ASMR Bakery.^[4]

Role play ASMR is where the creator acts out a specific scenario or character to create relaxing sounds and personal attention for the viewer. In these Role-play videos, the ASMR creator may pretend to be a doctor, hairdresser, makeup artist, or friend, interacting directly with the audience as if they were present in the scene. The type combines soft speaking, whispering, and sound triggers with storytelling or simulated interactions.^[7] The goal is to create a realistic and immersive experience that helps viewers relax and feel cared for. Studies show that ASMR usually involves feelings of social connection and comfort, often described as "non-sexual intimacy". These experiences can reduce loneliness and anxiety by mimicking attentive, one-on-one care. (Barratt & Davis, 2015; Fredborg et al., 2017).

Common triggers include:^[8]

• Medical role-play: To pretend to be a doctor or nurse performing an eye exam, hearing test, or check-up.
• Haircut or spa role-play: Simulates washing hair, brushing hair, or giving a facial treatment.
• Makeup artist role-play: Pretending to apply makeup while softly explaining each step.
• Personal attention role-play: Acting as a friend or helper who gives advice, comfort, or relaxation.

Some of the popular creators for role-play asmr are ASMR Aura, Moonlight Cottage ASMR, Musing Mira ASMR, Egilea ASMR, Celaine's ASMR, Jocie B ASMR.^[4]

A type of ASMR that focuses on performing real-life tasks in a slow, careful, and detailed way. Instead of role-play acting or focusing only on objects, the creator carries out a specific activity such as cleaning, repairing, organizing, or preparing something.^[1] This type of ASMR tends to create a strong sense of focus and mental engagement because the viewer follows a clear process from start to finish. The predictability and order of the actions can feel grounding, helping to reduce stress and promote a calm, attentive state similar to mindfulness. Some viewers may also experience tingles, but more commonly it produces a feeling of satisfaction and quiet concentration, as the brain becomes absorbed in the progression of the task.^[3] Research on ASMR suggests that this kind of focused attention and structured activity can support relaxation and mood improvement, especially when combined with gentle, repetitive movements (Poerio et al., 2018; Fredborg et al., 2017).  

Common triggers include:^[9]

• Cleaning and organizing which mostly are folding clothes, arranging items neatly, sorting objects
• Crafting and repairing which mostly are cutting paper, wood carving, fixing tools or objects
• Food preparation which mostly are slicing vegetables, cooking processes, arranging food
• Writing and drawing which mostly are handwriting, sketching, note-taking

Some of the popular creators for task-oriented asmr are Nino's Home, KiKi's room, Polina Yasinsky, Odd Tinkering, Baumgartner Restoration, MiniijoyCo.^[4]