User:Dontmindthegap/ColourPop Cosmetics
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Collaborations
ColourPop is known for creating collaborative products with several YouTube and social media celebrities and beauty influencers including Kathleen Lights, Isabelle Fuhrman, Karrueche Tran, Zoella, Becky G, Alexis Ren, Jenn Im,and Raw Beauty Kristi.
ColourPop has done multiple collections in collaboration with Disney properties, including:
- Disney Princess Designer Collection (2018)[1]
- Frozen II (2019)[2]
- Midnight Masquerade (2019)[3]
- Villains (2019)[4]
- Mulan (2020)[5]
- Star Wars: The Mandalorian (2020)[6]
- Bambi (2021)[7]
- Lizzie McGuire (2021)[8]
In addition to these collections, ColourPop has released other collaborations with other major brands such as My Little Pony, Match.com, Hello Kitty, Halo Top Creamery, Sailor Moon and Animal Crossing: New Horizons
ColourPop has leveraged their connections with their collaborators, especially beauty influencers to expand their digital audience, and according to CreatorIQ's Share of Influence (SOI) report for beauty, ColourPop leads beauty brands with an SOI of 9.46%.[9]
In 2018, YouTuber James Charles created a video of him participating in the making of ColourPop make-up products at one of their warehouses. In October 2019, Youtuber Safiya Nygaard released her lipsticks with ColourPop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.
References
- ^ Prinzivalli, Leah. "ColourPop Is Launching an 18-Piece Disney Princess Makeup Collection". Teen Vogue. Retrieved 2021-04-24.
- ^ Jackson, Danielle (2019-11-15). "Whether You're an Anna or an Elsa, Colourpop's Frozen 2 Collection Is Fit For Any Queen". POPSUGAR Beauty. Retrieved 2021-04-24.
- ^ Fasanella, Kaleigh. "Colourpop Is Dropping a New Disney Princess-Themed Makeup Collection". Allure. Retrieved 2021-04-24.
- ^ Krause, Amanda. "I tried all 27 products in Colourpop's Disney villain-themed makeup collection and found it's more than a collector's item". Insider. Retrieved 2021-04-24.
- ^ Trakoshis, Angela. "Colourpop Just Launched a Princess Mulan Collection". Allure. Retrieved 2021-04-24.
- ^ Meredith, Karenna (2020-10-26). "ColourPop Is Launching a Baby Yoda Palette, Inspired by the Cutest Child in the Galaxy". POPSUGAR Beauty. Retrieved 2021-04-24.
- ^ Thorne, Gabi. "Colourpop Is Launching a 'Bambi' Collection, and It's Ridiculously Cute". Glamour. Retrieved 2021-04-24.
- ^ Hoshikawa, Karina. "The Lizzie McGuire x Colourpop Collab Is My 2000's Makeup Fantasy Come To Life". www.refinery29.com. Retrieved 2021-04-24.
- ^ "Ranking Influencer Impact On Beauty Brands". Beauty Packaging. Retrieved 2021-04-24.
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