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Direct Marketing Educational Foundation

Established in 1966 by the Direct Marketing Association, the Direct Marketing Educational Foundation (DMEF) is a 501(c)(3), nonprofit educational foundation supported by tax-deductible contributions. For professors and college students, it introduces and provides educational resources on the business of direct/interactive marketing. DMEF programs are designed to encourage participation, equip professors with up-to-date educational resources and prepare students for careers in this rapidly evolving field.[1]


To bring direct/interactive marketing instruction to the college campus, attract new talent to the direct/interactive marketing field, and help students learn about direct/interactive marketing career opportunities[2] , the Foundation hosts a website, http://www.directworks.org ; publishes teaching resources, career information, and the academic research journal, Journal of Interactive Marketing®, published by Elsevier.

The DMEF mission and objectives, approved by its Board of Trustees on October 11, 2008, are as follows:

Mission Statement

The mission of the Direct Marketing Educational Foundation is to attract, educate and place top college students in the business of direct/interactive marketing.

Objectives

  • To establish the DMEF as the go-to source for direct/interactive marketing education at the college and university level, galvanizing key audiences to contribute the most innovative resources in support of DMEF's programs and activities.
  • To increase recognition by educators and industry professionals of the value and need for top-notch education programs in direct/interactive marketing which expand teaching at the college and university level.
  • To promote greater understanding and appreciation of direct/interactive marketing, bringing the excitement of this field to the classroom.
  • To stimulate and support leading-edge academic research in direct/interactive marketing.
  • To attract exceptional entry level talent to direct/interactive marketing and lead students to seek a career in this field.
  • To be recognized by students and companies in the field as the best source of world-class, entry-level talent in direct / interactive marketing by offering unique placement opportunities that serve both parties.

References

  1. ^ Bob Stone, Successful Direct Marketing Methods, (NTC Business Books, 1996), ISBN0-8442-3003-0, p. 501
  2. ^ Anne Basye, Opportunities in Direct Marketing Career, (McGraw Hill, 2008), ISBN 978-0-07-149308-6, pp. 121-122

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