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Juan Pablo Ortega is a Colombian-American entrepreneur and business executive. He is the co-founder and CEO of Yuno, a global payment orchestration platform.[1] He previously co-founded Rappi, a Latin American on-demand delivery platform.[2]

Education

Ortega studied Applied Economics and Management at Cornell University.[3]

Career

Rappi

In 2015, Ortega co-founded Rappi, an on-demand delivery platform based in Bogotá, Colombia.[2] Rappi grew to operate in nine countries across Latin America and reached a valuation of $5.25 billion.[4]

Ortega also served on the board of directors of Viva Air, a Colombian low-cost airline.[3]

Yuno

In 2022, Ortega co-founded Yuno with Julián Núñez.[2] Yuno is a payment orchestration platform that provides businesses with a single integration to access multiple payment providers and methods across different markets.[1]

In March 2022, Yuno raised $10 million in a seed round led by Andreessen Horowitz, with participation from Monashees and Kaszek Ventures.[2] In March 2024, the company raised a $25 million Series A round led by DST Global Partners, with participation from Andreessen Horowitz, Tiger Global and Monashees, reaching a valuation of $150 million.[1]

As of 2025, Yuno operates in over 140 countries.[5] Its clients include McDonald's, Rappi, Avianca, and inDrive.[1]

Recognition

In 2026, Ortega was named to the World Economic Forum Young Global Leaders class.[6] He was also selected as an Endeavor High-Impact Entrepreneur in 2024.[7]

In 2024, Ortega participated as a panelist at the World Economic Forum in Davos.[8]

References

  1. ^ a b c d "2-year-old LatAm fintech Yuno reaches $150M valuation with backing from DST Global Partners, Tiger, a16z". TechCrunch. 5 March 2024. Retrieved 30 April 2026.
  2. ^ a b c d "With founders hailing from Colombian unicorn Rappi, startup Yuno raises $10M from a16z and LatAm VCs". TechCrunch. 10 March 2022. Retrieved 30 April 2026.
  3. ^ a b "Rappi Cofounder Juan Pablo Ortega Added to Viva Air Board of Directors". Finance Colombia. 26 February 2020. Retrieved 30 April 2026.
  4. ^ "Colombiana Rappi planea OPI en Estados Unidos en 2022, dice cofundador". Bloomberg Línea (in Spanish). 4 November 2021. Retrieved 30 April 2026.
  5. ^ "Colombiana Yuno quiere el liderazgo mundial en pagos digitales al triplicar ingresos y crecer 500% en 2025". DF SUD (in Spanish). 26 May 2025. Retrieved 30 April 2026.
  6. ^ Galma, Kulé (16 April 2026). "Meet the Young Global Leaders Class of 2026". World Economic Forum. Retrieved 30 April 2026.
  7. ^ "Meet the 8 New High-Impact Entrepreneurs Selected in June". Endeavor. 28 June 2024. Retrieved 30 April 2026.
  8. ^ "Este es el emprendedor colombiano experto en pagos que fue panelista durante el Foro Económico Mundial". Semana (in Spanish). 22 January 2024. Retrieved 30 April 2026.
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