This article is rated Start-class on Wikipedia's content assessment scale. It is of interest to the following WikiProjects:

Record Labels This article is within the scope of WikiProject Record Labels, a collaborative effort to improve the coverage of record labels on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Record LabelsWikipedia:WikiProject Record LabelsTemplate:WikiProject Record Labelsrecord labels ??? This article has not yet received a rating on the project's importance scale. Electronic music High‑importance This article is within the scope of WikiProject Electronic music, a collaborative effort to improve the coverage of Electronic music on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Electronic musicWikipedia:WikiProject Electronic musicTemplate:WikiProject Electronic musicelectronic music High This article has been rated as High-importance on the project's importance scale.

I removed the proposed deletion notice, which had the rationale "NN defunct record label that only published 200 recordings. Article laced with bogus citations".

"Defunct" doesn't change whether a label is notable or not, and nor is size of catalogue a reliable indicator (e.g. Factory Records is defunct and released less than 500 recordings; Apple Records similarly has only a few hundred). And "bogus citations" is a fixable aspect of the article, rather than of the subject's notability.

Now, for positive evidence of notability: although WP:MUSIC doesn't give specific guidelines for record labels (there is a current discussion here [1]), it does talk in passing of "one of the more important indie labels" as "an independent label with a history of more than a few years, and with a roster of performers, many of whom are independently notable". We can take that as a rough guide.

In this case, we have:

1. A seventeen-year history

2. A roster of independently notable performers: many are bluelinks and have non-trivial allmusic bios, e.g.

• http://www.allmusic.com/artist/rob-playford-mn0000236104/biography
• http://www.allmusic.com/artist/omni-trio-mn0000470193/biography
• http://www.allmusic.com/artist/aquasky-mn0000597570/biography
• http://www.allmusic.com/artist/dom-roland-mn0000175069/biography

3. Reliable sources attesting to the label being the most important of an entire genre (at least in the 90s): I added a few as cites to the article intro (allmusic, Sound on Sound), in which MS is described as "leading", "hippest D&B label on the planet", "easily the most crucial record label in the jungle/drum'n'bass movement", and there's a dedicated MS section in this book [2] calling it "unquestionably one of the three most important hardcore/jungle/drum n' bass labels". And MS gets 30 search results in that book.

4. Grand Theft Auto 3, a 17 million-selling video game, had an entire in-game radio station dedicated to the label (MSX FM).

For these reasons, I'm fairly confident the article would be a "Keep" at AFD (or would at least be close) and so isn't suitable for being rushed through as a PROD. Holly25 (talk) 21:41, 16 April 2015 (UTC)[reply]

Sounds well reasoned to me. I would concur. —BillC ^talk 21:29, 17 April 2015 (UTC)[reply]