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Section sizes Section size for MS NOW (43 sections) Section name Byte count Prose size (words) Header Total Header Total (Top) 4,214 4,214 394 394 History 51 78,663 0 4,537 Development 1,787 1,787 104 104 1996–2007 18 13,297 0 837 As MSNBC 13,279 13,279 837 837 2008–2015 14,913 14,913 694 694 2015–2021 14,447 14,447 792 792 2021–2024 11,286 11,286 547 547 2024–present 87 22,882 7 1,563 NBCU spinoff, personnel changes 13,925 13,925 874 874 Rebranding as MS NOW 8,870 8,870 682 682 Ratings and reception 4,021 5,859 130 235 Demographics 1,838 1,838 105 105 Carriage issues 2,299 2,299 131 131 International availability 3,114 3,114 233 233 Digital operations 3,260 8,455 153 315 Streaming platforms 3,988 3,988 118 118 Shift 1,207 1,207 44 44 Radio 1,554 1,554 65 65 Controversies 106 54,157 0 2,687 Liberal bias 11,934 23,101 669 1,326 Obama era 5,481 5,481 267 267 Rise of the New Right documentary 2,406 2,406 115 115 Romney coverage during 2012 election 1,341 1,341 125 125 Trump era 1,939 1,939 150 150 Allegations of conservative bias 3,093 3,093 181 181 Lack of diversity of views 1,722 1,722 127 127 Romney family grandchild 2,149 2,149 131 131 Coverage of the 2020 Democratic primary 14,562 14,562 482 482 Coverage of Israeli–Palestinian conflict 1,467 1,467 79 79 Suspensions of hosts 27 7,957 0 361 Michael Savage 715 715 50 50 Don Imus 759 759 63 63 Keith Olbermann and Joe Scarborough 2,786 2,786 123 123 Martin Bashir 3,006 3,006 97 97 Alec Baldwin 664 664 28 28 Notable personnel 179 12,068 0 0 Anchors and hosts 8,421 8,421 0 0 American-based correspondents and reporters 1,900 1,900 0 0 Contributors and analysts 1,568 1,568 0 0 References 33 33 0 0 Further reading 427 427 0 0 External links 1,068 1,068 0 0 Total 171,911 171,911 8,597 8,597

This article has been mentioned by a media organization: Brent Bozell and Tim Graham (5 September 2025). "Google Gives You Wikipedia Tilt on Cable News Channels". Townhall. Retrieved 5 September 2025. Wikipedia's entry on MSNBC has zero mention of defamation anywhere, despite their settlement of a defamation lawsuit in February.

On 11-15-2025, it was proposed that this article be moved from MSNBC to MSNOW. The result of the discussion was moved.

I am a daily watcher of The Beat w/Ari Melber. I think his microphone is too close to his mouth because his voice sounds like it is going through a screen. It sounds like vibrating and unclear. Please investigate. Thanks ~2025-41721-39 (talk) 23:10, 18 December 2025 (UTC)[reply]

We are an encyclopedia. We do not investigate. Send comment to MSNOW. O3000, Ret. (talk) 00:40, 19 December 2025 (UTC)[reply]

This edit request by an editor with a conflict of interest was declined.

The History section includes inset images of logos in use at the time for each period covered. Should it also include the new logo for the 2024-present period at the "Rebranding" subheading? WeekdayUpdate (talk) 06:26, 21 January 2026 (UTC)[reply]

Not done: Looking at the page's history, the previous logo was only moved down after the rebrand. MetalBreaksAndBends (talk) 03:37, 4 May 2026 (UTC)[reply]

In November 2025, MS NOW was the second most-watched cable news network, averaging 599,000 total day viewers, behind rival Fox News, which averaged 1.376 million viewers, and ahead of CNN, which averaged 429,000 viewers. In the key demographic of adults ages 24–54, the channel averaged 55,000 total day viewers, behind rival networks Fox, which averaged 123,000 viewers, and CNN, which averaged 70,000 viewers. In the same month, The Rachel Maddow Show was the only non-Fox News show to appear in the quarter's top fifteen cable news programs, both by total viewers and the A24–54 demo.

Forgive me, I don't know about standard viewership metrics. Based on a plain layman's reading, this does not appear to make sense nor correspond to the source. From my perspective, these numbers should be better-explained to Wikipedia readers.

1. It has 599,000 day viewers, of which 55,000 are adults aged 24-54? Uh... who are the other 544,000?
2. The source states that 599,000 is the TOTAL viewership in November. Wikipedia appears to be adding the word "average" for no semantic reason, leading to incorrect readings.
3. The most straightforward reading of (1) and (2) is that the word "average" should be struck all three times from the first sentence of this paragraph. I don't know if this is correct, but it would appear to make more sense. However, I am hesitant because it still doesn't make total sense; if the monthly total is 599,000, how can the daily average for a subgroup of viewers be 55,000? It would logically need to be less than 20,000.
4. In the source, there is the additional metric of "88,000 viewers in primetime". In first reading this seems like a contradiction; wouldn't primetime be a component of "total day", and thus smaller? Perhaps "total day" refers only what is known as "daytime TV" (i.e. during work hours), and has the word "total" stuck in it for no particular reason (unlike primetime, which isn't called "total primetime").

It is entirely possible that there is no error here and these metrics simply need to be explained a bit to me. In which case, I'd propose that they should be explained to everyone. ~2025-34957-92 (talk) 21:38, 7 February 2026 (UTC)[reply]

"Total day" is a term of art in ratings and means all 24 hours. Sammi Brie (she/her · t · c) 05:01, 9 March 2026 (UTC)[reply]

before we get too deep into treating this as one single entity, trying to make the case that these are two distinct entities - different ownership, management at different addresses - that is, more than just a trivial name change: Comcast (CMCSA) NBCUniversal MSNBC 30 Rockefeller Plaza <> Versant Media Group, Inc. (VSNT) MS NOW 229 West 43rd Street Doug Grinbergs (talk) 05:19, 12 April 2026 (UTC)[reply]

Hi, Doug! I think you're making a fair point. These are structurally distinct entities, not just a name change:

MSNBC was a division of NBCUniversal, itself a subsidiary of Comcast (CMCSA), headquartered at 30 Rockefeller Plaza.

MS NOW operates under Versant Media Group (VSNT), which completed its separation from Comcast and began trading independently on the Nasdaq on January 5, 2026.^[1]

Although the channel maintained much of the same talent and programming, it's now operating under a different parent company, trading under a different ticker symbol, and working from a new headquarters.

Disclosure: I work with Versant and am not editing directly per WP:COI guidelines. Just confirming the factual basis here. WeekdayUpdate (talk) 03:01, 15 April 2026 (UTC)[reply]

This edit request by an editor with a conflict of interest has now been answered.

COI Disclosure: I work with Versant and am not editing directly per WP:COI guidelines.

The article covers the MS NOW rebrand in detail but has limited coverage of the network's post-rebrand operations. Two independently sourced milestones may be worth noting:

Y Partially done 1. Independent election coverage branding: For the 2026 midterm primaries, MS NOW debuted "We the People" as its election coverage brand — replacing the "Decision" branding the network had shared with NBC News since its launch. This is the first election cycle in the network's nearly 30-year history under its own coverage identity. The debut aired March 3, 2026, covering primaries in Arkansas, North Carolina, and Texas.

NewscastStudio: "MS NOW puts 'We the People' at the center of its election night brand" The Hill: "MS Now shakes up lineup ahead of midterm elections"

N Not Done 2. GLAAD Media Award: The Weekend — which was MS NOW's first program to air under the new name — won Outstanding TV Journalism Segment at the 37th Annual GLAAD Media Awards for its interview with Laverne Cox.

Deadline: "GLAAD Media Awards 2026 Winners List" Variety: "Heated Rivalry, Stranger Things and Traitors Win GLAAD Media Awards"

Both items illustrate the network establishing an independent editorial identity after the spin-off. Would editors consider whether either or both are appropriate for the article? WeekdayUpdate (talk) 03:25, 15 April 2026 (UTC)[reply]

Y Partially completed - I completed part of your request. I added a reworded version of the new election coverage brand using the source that verified. The second part of your request failed to verify with the sources provided.

Thank you! S1mply.dogmom (talk) 21:55, 18 May 2026 (UTC)[reply]

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Hi, I would like to make an edit request to the semi-protected page of MS NOW for the current personnel list. Ana Cabrera is departing MS NOW and Peter Alexander is taking her place at the 11 am time slot starting in June. Keep in mind, I am doing this in good faith. RigsTech34 (talk) 15:34, 16 May 2026 (UTC)[reply]

• What I think should be changed (format using {{textdiff}}): MS NOW needs to add a new anchor to its current personnel list.
• Why it should be changed: In good faith, I would like to make an edit request on the semi-protected page MS NOW that needs to add Peter Alexander to its current personnel list.
• References supporting the possible change (format using the "cite" button):^[2][3]

RigsTech34 (talk) 15:25, 16 May 2026 (UTC)[reply]

There is no "current personnel list" and Peter Alexander is already mentioned in the article. Theroadislong (talk) 16:32, 16 May 2026 (UTC)[reply]

Actually, MS NOW has a notable personnel list if you want to look there for help, which is what I meant to refer to. It should add Peter Alexander to the list under anchors and hosts and also remove Ana Cabrera, who is departing the network next month. Just saying. RigsTech34 (talk) 16:36, 16 May 2026 (UTC)[reply]

 Not done this edit request is not inline with the user's partial block. Theroadislong (talk) 17:08, 16 May 2026 (UTC)[reply]