The Rate Bowl is an annual college footballbowl game that has been played in the state of Arizona since 1989, under several different names.
Played as the Copper Bowl from inception through 1996, it was known as the Insight.com Bowl from 1997 through 2001, then the Insight Bowl from 2002 through 2011, the Buffalo Wild Wings Bowl for 2012 and 2013, and the Cactus Bowl for the 2014 through 2017 seasons. In 2018 and 2019, the game was known as the Cheez-It Bowl.[a] In 2020, Guaranteed Rate signed on as the title sponsor of the game, renaming it as the Guaranteed Rate Bowl.[2] In October 2024, the game became the Rate Bowl as part of a company rebrand.[3]
When the bowl was founded, it was played at Arizona Stadium in Tucson, on the campus of the University of Arizona. In 2000, the organizers moved the game from Tucson to Phoenix. There, it was played at what became known as Chase Field, the home of the Arizona Diamondbacks of Major League Baseball. For the 2006 season, the bowl moved a second time. After the annual Fiesta Bowl left Sun Devil Stadium in Tempe to play in University of Phoenix Stadium in Glendale, the bowl (then still known as the Insight Bowl) was relocated there as a permanent replacement. The bowl returned to its previous home at Chase Field in Phoenix for the January 2016 event, due to renovation work at Sun Devil Stadium that was expected to last at least three off-seasons.[4] The bowl has remained at Chase Field, making it one of three bowl games staged in baseball stadiums, the other two being the Pinstripe Bowl at Yankee Stadium and the Fenway Bowl at Fenway Park.
History
"Cactus Bowl" had been the originally planned name for what became the Copper Bowl in 1989.[5] The game was played under the Copper Bowl name through 1996, after which title sponsorship rights were assumed by Insight Enterprises, which self-titled the game from 1997 through 2011. In 2012, restaurant chain Buffalo Wild Wings became the sponsor and self-titled the game for two years.[6] Buffalo Wild Wings declined to renew sponsorship following the 2013 game,[7] at which time organizers opted to rename the game "Cactus Bowl" rather than reverting to the Copper Bowl name. There had been a Texas-based Cactus Bowl played in Division II, but that game was discontinued after 2011. For 2014, TicketCity sponsored the new Cactus Bowl,[8] and Motel 6 became the sponsor in 2015.[9] In 2018, Kellogg's became the sponsor and rebranded the bowl, naming it after its cheese cracker brand, Cheez-It.[10] In May 2020, the Cactus Bowl name returned, as Cheez-It sponsorship moved to what had been known as the Camping World Bowl played in Orlando, Florida.[11]
For the first three playings of the Copper Bowl, TBS carried the game. Beginning in 1992 and continuing until the 2005 playing, the game aired on ESPN. After a four-year hiatus, during which NFL Network carried the game, ESPN regained the rights beginning in 2010.
The 2020 edition of the bowl was cancelled on December 20, 2020, due to an insufficient number of teams available to fill all 2020–21 bowl games, after a season impacted by the COVID-19 pandemic.[13]
Conference tie-ins
Before 2006, the game mainly featured teams from the Pac-10, Western Athletic Conference, Big 12, and old Big East conferences. From 2006 to 2013, it began featuring an annual matchup between teams from the Big Ten and the Big 12. Starting with the 2015 game, it featured a matchup between Pac-12 and Big 12 teams. Teams from the Atlantic Coast Conference and Mountain West Conference have also competed, along with teams from the now defunct Southwest Conference and Big Eight, and one independent school (Notre Dame in 2004). In July 2019, the bowl announced tie-ins with the Big Ten and Big 12 conferences, starting with the 2020–21 season and continuing through the 2025–26 season.[14]
Game results
All rankings are taken from the AP Poll prior to the game being played.
As of 2023[update], Cincinnati, Houston, and UCF are the only current Big 12 schools that have not played in this bowl, albeit some while having previous conference affiliations. Eight of the current Big 12 schools have appeared multiple times. Former Big 12 member Missouri have appeared in the bowl, but former Big 12 members Nebraska, Texas and Texas A&M have not.
^"Players of the Game". Guaranteed Rate Bowl Official Program. University Sports Publications. 2023. p. 57. Retrieved December 27, 2023 – via publogix.com.
