The bowl was founded in 1990 by Raycom Sports[3] and was originally played at Joe Robbie Stadium outside the city of Miami. It was formed as the Sunshine Football Classic, but due to corporate title sponsorships, was never contested under this name, nor even referred to as such except during brief intervals between corporate sponsors. During its Miami existence, it successively went by the names Blockbuster Bowl (three editions), CarQuest Bowl (five editions), and the MicronPC Bowl (three editions).
In 2001, the bowl changed hands, and was relocated to Orlando. The bowl was played three times as the Tangerine Bowl, a historical moniker that was the original title of the Citrus Bowl. Foot Locker, the parent company of Champs Sports, purchased naming rights in 2004, naming it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were bought by Russell Athletic;[4] five games were played as the Russell Athletic Bowl. In early 2017, Camping World became the title sponsor of the game through 2019;[5][6] three editions were staged as the Camping World Bowl, concluding with the 30th playing of the bowl. In May 2020, Kellogg's signed on as the new sponsor of the game, naming the game the Cheez-It Bowl,[a] after the company's brand of snack crackers.[7]
In May 2023, it was announced that the sponsorship would be switched to the Pop-Tarts brand (Kellogg's had acquired the naming rights to the Citrus Bowl, concurrently moving the Cheez-It sponsorship to that game).[8] The new trophy for the bowl was unveiled in December and features two slots for Pop-Tarts atop a metallic football. The mascot, named "Strawberry", is a large anthropomorphic Pop-Tart that was deemed the "first-ever edible mascot";[9] it was lowered into a giant toaster and presented for players to eat after the game, having been replaced by an edible replica.[10][11]
For the 2024 game, the bowl held a fan vote of three flavors to serve as main mascot: Cinnamon Roll, Hot Fudge Sundae, and Wild Berry.[12][13] Cinnamon Roll was declared the winner on December 6.[14] The 2024 trophy was also a functional toaster, manufactured by GE Appliances, with a weight of 77 pounds.[15] Strawberry received a memorial outside the stadium, and was subsequently "resurrected" following a tribute during the first half—taking the form of a mascot now resembling the replica after it was eaten.[16]
Miami
The bowl arose from a desire to hold a second bowl game in the Miami area. It was to be an accompaniment to the traditional Orange Bowl, showcasing the brand new stadium in the area that was built in 1987. The Orange Bowl game was still being played in the aging old stadium, whereas this new game would be played in the new stadium.
Miami Dolphins owner Wayne Huizenga quickly joined forces with bowl organizers and brought in Blockbuster Video, which he owned, as title sponsor.[3] The inaugural game, played on December 28, 1990, pitted Florida State and Penn State, and two legendary coaches, Bobby Bowden versus Joe Paterno in front of over 74,000 at Joe Robbie Stadium.[3] Subsequent games were unable to match the success of the first, even though the bowl was moved to the more prestigious New Year's Day slot in 1993.
In 1994, CarQuest Auto Parts became the title sponsor after Huizenga sold Blockbuster Video to Viacom. The New Year's Day experiment was short lived as the organizers of the more established Orange Bowl received permission to move their game into Joe Robbie Stadium beginning in 1996.[3] That bumped the Carquest Bowl back to the less-desirable December date. After the 2000 playing, Florida Citrus Sports took over the game and moved it to Orlando.
Before gaining Blockbuster Entertainment as the corporate sponsor for the inaugural event, the game was tentatively referred to as the Sunshine Classic.[3]
Orlando
Camping World Stadium in 2015
From 2006 to 2010, the bowl matched teams from the Atlantic Coast Conference (ACC) and the Big Ten Conference. Under the terms of a television deal signed with ESPN in 2006, the bowl was to be held after Christmas Day from 2006 onward, and be shown on ESPN in prime time. The change was made to move the game from the less-desirable pre-Christmas date utilized from 2001 to 2004.
From 2005 to 2009, the stadium faced challenges in preparing the stadium for two bowl games in less than one week (the Citrus Bowl is traditionally held New Year's Day). This was also in part due to the Florida high school football championship games being held at the stadium shortly before the bowls. In 2009, rainy weather turned the stadium's grass field into a muddy, sloppy, quagmire for both bowl games. In 2010, the stadium switched to artificial turf, facilitating the quick turnaround necessary.
In 2009, the bowl announced that the Big East was to be one of the tie-in conferences for four years starting in 2010, with the bowl having the option of selecting Notre Dame once during the four years. In October 2009, the bowl announced that they had extended their agreement with the ACC for the same term. The game would match the third pick from the ACC against the second selection from the Big East. The previous agreement had matched the 4th pick from the ACC against the 4th or 5th pick from the Big Ten.[17] ACC and Big East teams subsequently met in the 2010 through 2013 games, except for 2011 when Notre Dame was selected (as permitted in the agreement with the Big East) and in 2013 when the Louisville Cardinals of the American Athletic Conference were selected ("The American" became the football successor to the Big East in 2013).
Since 2014, the game features the second pick from the ACC after the New Year's Six bowls make their picks—usually the losing team from the ACC Football Championship Game, or one of the division runners-up—against the third pick from the Big 12.
Game results
Note: the bowl has twice adopted naming that was previously used by games with a different lineage.
Duke and Wake Forest are the only current ACC members yet to appeared in this bowl. Former member Maryland and future member Stanford also played in the bowl, but California and SMU have not.
Appearances by conference
Updated through the December 2024 edition (35 games, 70 total appearances).
Games marked with an asterisk (*) were played in January of the following calendar year.
The American record includes appearances of the Big East Conference, as The American retains the charter of the original Big East, following its 2013 realignment. Teams representing the Big East appeared in nine games, compiling a 4–5 record.
The Big Eight Conference dissolved after the 1995 season.
Independents: Penn State (1990, 1992), Florida State (1990), Notre Dame (2011, 2019)
^"Game Records". Cheez-It Bowl Game Day Program. University Sports Publications Co. Florida Citrus Sports. December 2020. pp. 20, 23. Retrieved December 27, 2020 – via publogix.com.
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