Potential Motors

Potential Motors logo.

Potential Motors is a Canadian automotive technology company based in Fredericton, New Brunswick.

It launched its first product in 2022 called Adventure 1.[1]

The Adventure 1 is designed specifically for off-road use, featuring a narrow body and is fully electric. It is equipped with dual-motors with four-wheel drive via differentials. It produces 604 hp and 737 lb-ft of torque.[2] The battery is 70kWh with a claimed range of 100 miles of off-road driving.

The Adventure 1 showcases the company's Off-Road OS system, a real-time terrain detection & vehicle control AI technology.[3]

In December 2023, the company announced it had partnered with CFMOTO USA to integrate Terrain Intelligence and Off-Road OS onto side-by-sides for the first time.[4] Potential also revealed that it was working with "global leaders in automotive, mining and defense sectors" although it did not name any of these partners.[5]

The company was co-founded in 2018 by Sam Poirier, who is also CEO.[6] In 2019, Poirier was named on Atlantic Business Magazine's 30 under 30. He was also a recipient of The Globe and Mail's 2021 Changemakers Award.

The company raised USD$4m in 2022. Investors include Chris Newton (founder of Radian6, which was acquired in 2011 by Salesforce[7]), Marcel LeBrun (former CEO at Radian6) and Marc Benioff.[8]

References

  1. ^ "The Potential Motors Adventure 1 Off-Road RV Is a $136,000 Tiny Electric Camper Van". Motor Trend. 8 September 2022. Retrieved 1 September 2023.
  2. ^ "This New Electric UTV Blends Off-Road Grit With the Comfort of a Camper Van". Robb Report. 3 February 2023. Retrieved 1 September 2023.
  3. ^ "Potential Motors Unveils Pathbreaking Technology to Democratize Access to Off-Road Motoring". Yahoo Finance. 2023-02-08. Retrieved 2023-11-24.
  4. ^ henson, jeff (2023-12-15). "POTENTIAL AND CFMOTO USA ANNOUNCE INDUSTRY-FIRST INTEGRATION OF TERRAIN PERCEPTION TECHNOLOGY". Dirt Wheels Magazine. Retrieved 2023-12-16.
  5. ^ henson, jeff (2023-12-15). "POTENTIAL AND CFMOTO USA ANNOUNCE INDUSTRY-FIRST INTEGRATION OF TERRAIN PERCEPTION TECHNOLOGY". Dirt Wheels Magazine. Retrieved 2023-12-16.
  6. ^ Lee, Daniel (2023-04-13). "Off-road And On Track: Sam Poirier's Potential Motors A Future Unicorn In The Woods?". International Business Times. Retrieved 2023-11-24.
  7. ^ "Salesforce.com Completes Acquisition of Radian6". Salesforce. May 2, 2011. Retrieved 2023-11-24.
  8. ^ "Potential Motors Raises $4M USD with a Business Model as Adaptive as its Technology". NBIF. 2022-02-24. Retrieved 2023-11-24.


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