Pipedrive

Pipedrive
Type of site
Private
Founded2010, Tallinn, Estonia
HeadquartersNew York City, United States[1]
OwnerVista Equity Partners (majority stake)[2]
Founder(s)Timo Rein
Urmas Purde
Ragnar Sass
Martin Henk
Martin Tajur
Key peoplePaulo Cunha (CEO)[3]
IndustrySoftware as a Service
Cloud computing
ServicesSales management
Customer relationship management
Lead generation and management
Marketing automation
Employees1,000 (2025)[4]
URLwww.pipedrive.com

Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City.[5][6] The company develops the Pipedrive sales CRM application for web and mobile devices.[5]

In 2020, Pipedrive agreed to a transaction in which Vista Equity Partners took a majority stake; reporting at the time valued the company at about US$1.5 billion.[6][7][8]

History

Pipedrive was founded in 2010 in Tallinn, Estonia.[5] In 2011, the company participated in the AngelPad accelerator program.[9]

The company raised venture funding in multiple rounds during the 2010s, including a reported US$2.4 million round in 2013, a US$9 million Series A round in 2015 led by Bessemer Venture Partners, a US$17 million Series B round in 2017 led by Atomico, and a US$50 million Series C round in 2018 led by Insight Partners and Bessemer Venture Partners.[10][11][12][13]

In 2025, ITPro reported that Pipedrive expanded its executive team as part of a strategy focused on AI-driven product development, with Paulo Cunha serving as chief executive officer.[14]

Product

Pipedrive is a sales-focused CRM centered on pipeline and deal management, with features such as automation and reporting tools.[5] Reviews have described its ecosystem of integrations, including connectivity through its marketplace and services such as Zapier.[5]

See also

References

  1. ^ O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
  2. ^ O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
  3. ^ "Pipedrive eyes new growth following C-suite shakeup". ITPro. 2025-10-28. Retrieved 2026-04-28.
  4. ^ "Pipedrive (company profile)". PitchBook. Retrieved 2026-04-28.
  5. ^ a b c d e "Pipedrive CRM: Hands-on testing - I can't believe how easy it is to navigate". TechRadar. 2026-01-23. Retrieved 2026-04-28.
  6. ^ a b O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
  7. ^ "Estonian-born Pipedrive achieves unicorn status with $1.5 billion valuation". Tech.eu. 2020-11-12. Retrieved 2026-04-28.
  8. ^ "Vista to take control of Pipedrive in $1.5B deal". PitchBook. 2020-11-13. Retrieved 2026-04-28.
  9. ^ "Estonia's PipeDrive de-cloaks at AngelPad demo day". TechCrunch. 2011-10-18. Retrieved 2026-04-28.
  10. ^ Rooney, Ben (2013-09-18). "Estonia's Pipedrive Pulls in $2.4 Million Round". The Wall Street Journal. Retrieved 2026-04-28.
  11. ^ O'Hear, Steve (2015-05-14). "Cloud-Based Sales Software Pipedrive Closes $9 Million Series A". TechCrunch. Retrieved 2026-04-28.
  12. ^ O'Hear, Steve (2017-01-18). "Pipedrive, a CRM platform to help SMBs sell more, closes $17M Series B led by Atomico". TechCrunch. Retrieved 2026-04-28.
  13. ^ Lunden, Ingrid (2018-06-14). "Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft". TechCrunch. Retrieved 2026-04-28.
  14. ^ "Pipedrive eyes new growth following C-suite shakeup". ITPro. 2025-10-28. Retrieved 2026-04-28.

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