Mainland BlockParty

Mainland BlockParty
StatusActive
Genre
DateLast Sunday's
FrequencyMonthly
LocationLagos
CountryNigeria
Years active2018–present
Organised by
  • TopBoy Entertainment
  • Plug Live
Websitewww.mainlandblockparty.com

The BlockParty Series started in Lagos, Nigeria as Mainland BlockParty in 2018. Formed by Oluwatobi Mohammed, the party series comprises Island BlockParty, Capital BlockParty, Garden BlockParty, Premier BlockParty, Gold BlockParty, and a BlockParty pop-up at Afro Nation. The music festival is held monthly on the last Sunday of the month except for the anniversary edition on 1 January.[1] It holds in various cities including Abuja, Port Harcourt, Ibadan, and Accra. The party series is produced by TopBoy Entertainment and Plug Live[2] It is one of West Africa’s biggest monthly youth festivals by attendance drawing considerable media attention internationally.[3]

History

Mainland BlockParty is organized by Tobi Mohammed,[4] Moyo Shomade, Bizzle Osikoya, and Asa Asika.[5] It was created to celebrate youth culture and promote cross-cultural connections across several African cities.[6] The event is held monthly at Secret Garden, Ikeja. It has partnered with MTV Base,[7] Spotify,[8] Jameson,[9] Johnnie Walker,[10] and A Whitespace Creative Agency.[11] On 12 November 2016, BlockParty in partnership with A Whitespace Creative Agency, to launch the AWCA BlockParty.[11]

Discography

On 8 August 2020, Mainland BlockParty presented a collaborative single with Victony titled "Space & Time",[12] as the first single off its collaborative extended play with Victony titled Saturn.[13] On 8 April 2021, Mainland BlockParty released a compilation studio album titled Confluence Project in partnership with Jameson Irish Whiskey,[14] featuring Alpha P, Fave, Naeto C, Ladipoe, Terry Apala, Bnxn, and Joeboy. Exclusively produced by Tobi Mohammed, with additional production from Sess The PRBLM Kid, SynX, and Adey.[14]

References

  1. ^ "Mainland Block Party cultivates a community celebration of music in Nigeria". Mixmag. Retrieved 18 March 2024.
  2. ^ Rys, Dan (16 August 2023). "Meet The Plug, the Nigerian Music Company Behind Afrobeats Stars Davido, Ckay & More". Billboard. Retrieved 18 March 2024.
  3. ^ "In Photos: BlockParty in Lagos". Crack Magazine. Retrieved 18 March 2024.
  4. ^ "Tobi Mohammed's BlockParty Series: Nurturing Talent in the Music Industry". TurnTable. Retrieved 17 April 2024.
  5. ^ "Davido and Adekunle Gold announced for Nigeria's BlockParty festivals". Crack Magazine. 13 December 2023. Retrieved 18 March 2024.
  6. ^ "Culture". Mainland BlockParty. 27 July 2023. Retrieved 18 March 2024.
  7. ^ Ajayi, Lekan (6 March 2019). "Mtv Base Takes Over Mainland Block Party For Anniversary Celebration". BrandCrunch Nigeria. Retrieved 18 March 2024.
  8. ^ Korie, Samuel (26 October 2022). "West Africa's Biggest Festival, Block Party Partners with Spotify To Bring Music Closer To You". txtmag.com. Retrieved 18 March 2024.
  9. ^ "Jameson, Mainland Block Party, power 'Confluence Project' to unify Nigerian music". The Guardian. Lagos, Nigeria. 8 April 2021. Retrieved 18 March 2024.
  10. ^ Nwangwu, Adaora (1 September 2022). "Johnnie Walker's Walker District Secures Lagos Mainland". The Culture Custodian (Est. 2014.). Retrieved 18 March 2024.
  11. ^ a b "Block party, fashion weekend and a little strange thing". The Guardian. Lagos, Nigeria. 12 November 2016. Retrieved 18 March 2024.
  12. ^ "New Music: MainlandBlockParty & Victony – Space & Time". BellaNaija. 8 August 2020. Retrieved 18 March 2024.
  13. ^ "New EP: Victony & MainlandBlockParty – Saturn". BellaNaija. 29 August 2020. Retrieved 18 March 2024.
  14. ^ a b "Joeboy, LadiPoe, Sess, Naeto C and more feature on MainlandBlockParty's, 'Confluence Project Vol. 1'". Pulse Nigeria. 2 April 2021. Retrieved 18 March 2024.

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