MAD Brussels

Brussels Centre for Fashion and Design
MAD Brussels
  • Centre bruxellois de la Mode et du Design (French)
  • Brussels Centrum voor Mode en Design (Dutch)
Map
Interactive fullscreen map
Established10 December 2010; 15 years ago (2010-12-10)
LocationPlace du Nouveau Marché aux Grains / Nieuwe Graanmarkt 10,
1000 City of Brussels, Brussels-Capital Region, Belgium
Coordinates50°51′4″N 4°20′39″E / 50.85111°N 4.34417°E / 50.85111; 4.34417
DirectorAnaïs Sandra Carion
Public transit access
Websitemad.brussels/en

The Brussels Centre for Fashion and Design (French: Centre bruxellois de la Mode et du Design;[1] Dutch: Brussels Centrum voor Mode en Design[1]), operating under the brand name Mode and Design Brussels (MAD Brussels),[2][3] is a fashion and design centre in Brussels, Belgium. It was established in 2010 by the City of Brussels and the Brussels-Capital Region as a non-profit association to promote the city as a hub for designers and creators. Shortly afterwards, the existing associations Modo Brussels and Designed in Brussels merged into the new organisation.[4]

In 2017, MAD Brussels moved into a new building located between the Place du Nouveau Marché aux Grains/Nieuwe Graanmarkt and the Rue du Rempart des Moines/Papenvest.[4] The project, carried out by the architectural firm V+ in collaboration with Rotor,[3][5] transformed three existing buildings into a single complex dominated by white interiors. The redevelopment cost more than €8 million, financed by the city, the region, and the European Union. Nowadays, together with the French Community, these institutions remain sponsors of MAD Brussels, which employs fourteen staff members.[4]

History

The Brussels Centre for Fashion and Design was officially established on 10 December 2010,[1] a joint initiative of the Brussels-Capital Region, the City of Brussels, and the European Union. Its purpose was to unite Brussels' fashion and design sectors, support emerging designers, and provide a platform for industry collaboration. It succeeded earlier initiatives, including Modo Brussels and Designed in Brussels, and was directed by Alexandra Lambert.[6]

Prior to its establishment, the City of Brussels had acquired a building in the Dansaert Quarter [fr; nl] in 2009 to host the centre, and an architectural competition was held in 2010 to select the design.[6] MAD Brussels opened on 20 April 2017 in a renovated complex between the Place du Nouveau Marché aux Grains/Nieuwe Graanmarkt and the Rue du Rempart des Moines/Papenvest.[7] The building, designed by the architectural firm V+ in collaboration with Rotor, merged three existing structures while maintaining much of the original volumes, creating multifunctional workspaces, workshops, and exhibition rooms.[7]

The opening exhibition, "Occupation: Designer – Brussels Vision on Design", was developed with the communication agency DAMNation and featured work made entirely in Brussels by designers including Annelys de Vet, Bas Smets [fr; nl], Benjamin Loyauté [fr], Laurence Soetens, Thomas Lommée, C. Hogner, and Xavier Lust. The exhibition explored alternative approaches to design terminology and practice.[8]

See also

References

  1. ^ a b c "Gegevens van de geregistreerde entiteit | KBO Public Search". kbopub.economie.fgov.be. Retrieved 1 October 2025.
  2. ^ "Our vision & mission". MAD Brussels. Retrieved 1 October 2025.
  3. ^ a b "Mode and Design Brussels (MAD) | Rotor". rotordb.org. Retrieved 1 October 2025.
  4. ^ a b c "MAD Brussels: 'Dit jaar lanceren we tien nieuwe ontwerpers'". www.bruzz.be (in Dutch). Retrieved 1 October 2025.
  5. ^ "MAD | V+ architecture". www.vplus.org. Retrieved 1 October 2025.
  6. ^ a b "Brussel krijgt een 'Mode and Design'-centrum". De Standaard (in Flemish). 22 March 2012. Retrieved 1 October 2025.
  7. ^ a b "Mode en Design Brussel opent op 20 april de deuren". www.bruzz.be (in Dutch). Retrieved 1 October 2025.
  8. ^ "MAD: Brussels New Hub for Fashion and Design". Retrieved 1 October 2025.

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