LittleThings

This article is about the media company. For other topics, see Little Things (disambiguation).
LittleThings
Type of site
Digital media
Available inEnglish
OwnerRockYou Media
URLlittlethings.com
CommercialYes
Launched2014
Current statusActive

LittleThings is a digital media firm that published positive, uplifting stories geared towards American women. LittleThings attracted its following primarily through distributing its content on Facebook targeting a female audience.[1][2][3][4][5][6]

In 2015, LittleThings had the most popular Facebook post.[7]

On February 27, 2018, LittleThings announced it was shutting down, citing Facebook's algorithm shift taking out 75% of their organic traffic.[8]

On April 10, 2018, LittleThings was acquired by RockYou Media, an entertainment and media company aimed at millennials. RockYou Media relaunched of LittleThings.[9]

References

  1. ^ Marshall, Jack (29 June 2016). "'Facebook Loves Publishers,' Says LittleThings CEO". Wall Street Journal. Retrieved 6 May 2017.
  2. ^ Marshall, Jack (26 Jun 2016). "Little Things CEO Bets on 'Feel-Good' Media". WSJ Media Mix. Wall Street Journal. Retrieved 6 May 2017.
  3. ^ Bilton, Ricardo (June 26, 2015). "Inside LittleThings: a quietly viral site with a huge audience". Digiday. Retrieved 7 May 2017.
  4. ^ "These are the 65 hottest startups in New York City - Page 16 of 66 - Business Insider". Business Insider. 9 October 2015. Retrieved 7 May 2017.
  5. ^ Kosoff, Maya (Sep 27, 2015). "How an entrepreneur turned his pet food startup into a viral website with more than a million visitors a day". Business Insider. Retrieved 7 May 2017.
  6. ^ Dewey, Caitlin (21 Jan 2016). "The fastest-growing 'news' site of 2015 was an obscure content farm for moms". The Washington Post. Retrieved 7 May 2017.
  7. ^ Ha, Anthony (Jan 1, 2016). "With Debt Round, Web Publisher LittleThings Plans For More Positivity-Fueled Growth". TechCrunch. Retrieved 7 May 2017.
  8. ^ Shields, Mike (February 27, 2018). "Facebook's algorithm has wiped out a once flourishing digital publisher". Business Insider. Retrieved March 1, 2018.
  9. ^ Peterson, Tim. "RockYou’s publishing pivot hits a speed bump", Digiday.com, July 23, 2018, accessed April 19, 2019


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