Jorge Oller

Jorge Oller
Born
Jorge Oller Alpírez

(1957-07-17) 17 July 1957 (age 68)
San Jose, Costa Rica
OccupationJournalist, writer
LanguageSpanish
CitizenshipSpanish
Alma materUniversity of Costa Rica, ESADE Business School
Website
www.jorgeoller.com

Jorge Oller Alpírez, (born July 17, 1957) is a Costa Rican writer and entrepreneur who founded the advertising company Tribu Group.[1]

Oller Alpírez is known for his influence in the business field of advertising and creativity in Costa Rica and Central America after founding Grupo Tribu now known as Havas Costa Rica.[2]

Early life and education

Oller was born in Costa Rica in 1957. He completed his primary education at the Methodist School and his secondary education at Saint Francis College, completing them in 1974. He graduated in Business Administration from the University of Costa Rica. In 2002 he obtained his MBA from INCAE and the Global MBA from Georgetown University in a double degree with ESADE Business School in 2018.

Career

His executive career began at McCann-Erickson, where he worked in Costa Rica, Honduras and Mexico. Later, he founded Consumer Publicidad in San José, a company that migrated over the years through various affiliations, such as Tribu Saatchi & Saatchi, Tribu DDB and Havas Tribu.

For 25 years he was a partner at Dipo, a family business in the field of distribution of mass consumer products.

Among the most recognized companies of the Tribu Group,[3] the following stand out: Tribu (today Havas Costa Rica),[4] Bosz Digital (today Prodigious of the Publicis Groupe), Darwin Zone (today Lionbridge Costa Rica) and others such as: Camedia Central, Promotica, Campus Tribu, Pstiv Media, Infirma and Alma Latina.[5]

Social and cultural work

He is also the founder of Ollería, a start-up that focused on creative solutions, and has participated in projects such as The Openhouse Project and Vía Costarricense. He was president of the Community of Collective Communication Companies for four years, and a representative of the prestigious Cannes Lions festival for 15 years. He supported the creation of the Young Lion Competitions and brought the Effie to his native country.

More recently, Oller is an angel investor and has supported various ventures.[6] Among them Yoocan in Tel Aviv and Alisto in San José. He is also a tiny partner in Muscle Points.[7]

During his affiliation with Saatchi & Saatchi, he was an evangelist for Lovemarks, due to his belief in the value added by brands that inspire loyalty beyond reason.

Recognition

Award Category Year Country
HK McCann Worldwide Award[8] Advertising 1984 United States
Cannes Film Festival[9] Advertising 1989 France
Clio Awards[10] Advertising 2000 United States
El Ojo de Iberoamérica Advertising 2003 Argentina
Pregonero de Bronce[11] Bronze Lion 2011 Costa Rica
Entrepreneur of the year[12] Finalist 2013 Costa Rica
Effie Awards[13][14] Silver Effie 2014 Ecuador
Entrepreneur of the Year[15] Management[16] 2015 Costa Rica
Volcán Festival Volcan al Legado 2023 Costa Rica

Publications

Oller has published numerous articles and reflections on the subject on platforms such as La Nación, the Huffington Post[17] and on his personal blog A Fuego Lento.[1]

  • El arte del desapego (2025, Spain)[18]
  • Winning in the Consumer Revolution Lovemarks Effect[19] participation with a chapter. (2006, United States)

References

  1. ^ prnoticias, redacción (2011-03-31). "PRLATAM entrevista al presidente de Tribu DDB Costa Rica, Jorge Oller". PR Noticias (in Spanish). Retrieved 2024-08-06.
  2. ^ LatinSpots.com. "Jorge Oller despide a Mirta de la Cuesta". Latinspots.com. Retrieved 2024-08-06.
  3. ^ "Grupo Tribu vende su división Bosz Digital". La Nación (in Spanish). 2013-07-03. Retrieved 2024-08-06.
  4. ^ Adlatina. "Tribu DDB trabajará con Movistar en Costa Rica | Adlatina". www.adlatina.com (in Spanish). Retrieved 2024-08-06.
  5. ^ LatinSpots.com. "Oller: Nuestra sociedad con DDB será la plataforma de lanzamientos exitosos". Latinspots.com. Retrieved 2024-08-06.
  6. ^ LatinSpots.com. "Tribu DDB Costa Rica: Hacer del mundo un lugar mejor con ideas, negocios y publicidad". Latinspots.com. Retrieved 2024-08-06.
  7. ^ Adlatina. "Jorge Oller: Estimular la competitividad en nuestros mercados es esencial para ganar afuera | Adlatina". www.adlatina.com (in Spanish). Retrieved 2024-08-06.
  8. ^ "McCann Worldgroup Hong Kong Wins 2008 Best Associations Rich Media Online Campaign Internet Advertising Award for Believe in Creativity". www.iacaward.org. Retrieved 2024-08-06.
  9. ^ LatinSpots.com. "Jorge Oller: Estos premios son el reflejo del gran trabajo en equipo de Tribu DDB". Latinspots.com. Retrieved 2024-08-06.
  10. ^ Publicista, El (2019-09-27). "Las mejores campañas internacionales y españolas de los Clio Awards". elpublicista.es (in Spanish). Retrieved 2024-08-06.
  11. ^ "Pregonero de Bronce vs. León de Bronce - A Fuego Lento" (in Spanish). 2011-10-23. Retrieved 2024-08-06.
  12. ^ "Juan González Moreno, empresario del año, según la AEM". El Financiero (in Spanish). 2014-05-27. Retrieved 2024-08-06.
  13. ^ "Ganadores 2014". Effie Ecuador (in Spanish). Retrieved 2024-08-06.
  14. ^ Adlatina. "Tribu DDB se llevó el primer Gran Effie de Costa Rica | Adlatina". www.adlatina.com (in Spanish). Retrieved 2024-08-06.
  15. ^ "Óscar Fonseca, empresario del año 2015 en categoría de innovación". El Financiero (in Spanish). 2015-12-06. Retrieved 2024-08-06.
  16. ^ "Jorge Oller, empresario del año 2015 en categoría de gestión". El Financiero (in Spanish). 2015-12-06. Retrieved 2024-08-06.
  17. ^ "Jorge Oller | HuffPost". www.huffpost.com. Retrieved 2024-08-06.
  18. ^ "El arte del desapego - A Fuego Lento" (in European Spanish). 2025-11-15. Retrieved 2025-11-17.
  19. ^ Roberts, Kevin (2006). The Lovemarks effect: winning in the consumer revolution (1. ed.). Brooklyn, NY: PowerHouse. ISBN 978-1-57687-267-3.

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