Jessica Daves

Jessica Daves
Born(1898-02-20)February 20, 1898
Cartersville, Georgia
DiedSeptember 22, 1974(1974-09-22) (aged 76)
New York City
Occupationsadvertizing executive, magazine editor, author
Known foredited Vogue magazine during an influential period
SpouseRobert Allerton Parker

Jessica Daves (February 20, 1898 – September 22, 1974) was an American writer and editor.[1] She is best known for serving as the editor-in-chief of Vogue magazine, from 1952 to 1962.

Biography

Daves was born in Cartersville, Georgia, in 1898, but moved to New York City, in 1921, where she worked in the advertising industry.[1] She first started to work as a fashion merchandising editor at Vogue in 1933, and was promoted to managing editor in 1936.[1] In 1952, she became editor-in-chief of Vogue and later retired in 1963.[1]

She is distinctly known for the promotion of American ready-to-wear during her time at the magazine. A fashion writer noted, "She spotted the trend, and her major fashion impact was to make ready‐to‐wear chic."[1]

She wrote or co-wrote three books: The Vogue Book of Menus, Ready‐Made Miracle: The Story of American Fashion for the 'Millions' and The World in Vogue.[1] In 2019, fashion historian Rebecca Tuite published an account of her Vogue editorship,1950s in Vogue: The Jessica Daves Years, 1952-1962.[2]

References

  1. ^ a b c d e f Whitman, Alden (24 September 1974). "Jessica Daves of Vogue Is Dead; Favored Ready-to-Wear Trend". The New York Times. Page 53, columns 1-3. Retrieved 24 November 2023. Jessica Daves, editor in chief of Vogue in the nineteen-fifties, died Sunday of cancer at her home, 1040 Park Avenue.
  2. ^ Tuite, Rebecca (2019). 1950s in Vogue: The Jessica Daves Years, 1952-1962. Thames & Hudson. ISBN 9780500294376.
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