InStreamly

inStreamly
IndustryDigital marketing, Streaming media
Founded2019
Headquarters
Warsaw
,
Poland
Key people
Maciej Sawicki (CEO)
OwnerSMOK Ventures, Supernode Global, Colopl Next, PKO VC, hubraum (Deutsche Telekom)
Websiteinstreamly.com

inStreamly is a Polish technology platform and company in the digital marketing sector, founded in 2019. It develops technology that allows for automated micro-sponsorships and the simultaneous display of display advertisements during live streaming across multiple independent channels.[1] Aside from its main platform, the company develops supplementary products for the esports and gaming markets and operates internationally.

History

The company was founded in 2019.[2] Its founders are Maciej Sawicki, Damian Konopka, Szymon Kubiak, and Wiktoria Wójcik.[2][3] Prior to establishing inStreamly, the founders were professionally active in the esports and gaming market.[2][4] Maciej Sawicki had previously managed the production house Foszer Sawicki[5] and was involved in the esports sector as a commentator[6] and co-owner of the devils.one organization.[7]

Operations and products

The company's primary product is the inStreamly platform, which operates on a micro-sponsorship model.[4] The software allows streamers to connect automatically with advertisers.[8] During broadcasts, streamers display advertising graphics and animations.[9] Advertising materials are matched to the broadcast using contextual technologies, in-game analysis, the streamer's speech, or chat history.[10]

The system allows both micro- and macro-streamers to generate revenue without the need for large contracts with streaming platforms.[1][3] The tool integrates with live streaming services such as Twitch, YouTube, and Kick. Advertisements broadcast through the platform are primarily directed at Generation Z audiences.[4] According to industry data, the average click-through rate (CTR) for campaigns conducted through the platform was approximately 4%, while the market average for display advertising was 0.7%.[2]

The company develops several supplementary products:

  • Streamcoi – a streamer management tool for managers and esports teams (used by organizations such as G2 Esports and Furia);[4]
  • Genki – a loyalty program based on commissions from fan purchases;[4][11]
  • Streamers Global – an aggregator of news and statistics concerning the live streaming market;[4]
  • New Game + – a marketing agency focused on the gaming sector.[12]

Since 2021, inStreamly has developed advertising products embedded directly within video games and the metaverse.[2] The company also authored the industry report Live Streaming Trends 2025, which was cited by industry media including NowyMarketing.pl[13] and Marketer+.[14]

Market presence

Between 2023 and 2024, the platform was active in over 20 markets, including Poland, Germany, France, Japan, and Brazil.[15] The service operates under its own brand and in a white-label model. Local versions include WARRIOR STREAMING in Brazil, StreamAdvisor in Ukraine, and StreamPot in Japan.[16][17] More than 100,000 registered streamers have utilized the platform.[15][3]

Marketing campaigns through inStreamly have been conducted for over 230 brands, resulting in more than 40,000 micro-sponsorship contracts.[2][4] Clients include Netflix, Samsung, Sony PlayStation, and G2 Esports.[1]

Funding

In 2020, inStreamly secured its first funding round of 1 million PLN from SMOK Ventures, which was allocated toward technology development and international expansion.[1][18]

In 2021, the company closed an investment round of 4.8 million PLN. Participants included the British fund Supernode Global,[19] the Japanese fund Colopl Next, and PKO VC.[2][20] In 2022, the company received further investment from hubraum, a fund owned by Deutsche Telekom.[2][21]

Recognition

  • In 2022, co-founder Wiktoria Wójcik was included on the European Forbes 30 Under 30 list in the Media & Marketing category.[22]
  • In 2024, the company was awarded at the IAB MIXX Awards 2024 in the Commerce category for the campaign "PSHHH! IT'S GAME TIME – Pepsi x Pyszne.pl x Fortnite".[23] The company is also a member of the employers' association IAB Polska.[24]
  • In 2025, inStreamly received the Channel Excellence Award – Influencer Marketing & PR at the EMMA Awards 2025 for the "Dew It Anyway!" campaign for PepsiCo.[25]
  • The company was listed in the "Top 100 Poland Startups to Watch in 2026" by Failory.[26]

References

  1. ^ a b c d "Jest kasa w streamingu. InStreamly zgarnęło 4,8 mln zł na połączenie mikro-streamerów z markami". Bizblog.pl - serwis biznesowy (in Polish). 2021-04-19. Retrieved 2026-04-01.
  2. ^ a b c d e f g h Gryciuk, Wojciech (2024-01-13). "inStreamly umożliwia markom sponsorowanie streamerów". PoLAND of IT Masters (in Polish). Retrieved 2026-04-01.
  3. ^ a b c Kościołowska, Patrycja. "🚀 Trend gamingu & strategia Growth marketplace'u inStreamly". enjoyGrowth!. Retrieved 2026-04-01.
  4. ^ a b c d e f g "About Us". inStreamly. Retrieved 2026-04-01.
  5. ^ "Domy produkcyjne Artcore oraz FoszerSawicki połączą swoje struktury". NowyMarketing - Where's the beef? (in Polish). 2019-05-21. Retrieved 2026-04-01.
  6. ^ "Abecadło Esportu: Maciej "Sawik" Sawicki (Część 1)". Przegląd Sportowy (in Polish). 2021-07-13. Retrieved 2026-04-01.
  7. ^ "Maciej Sawicki: E-sport jest dla buntowników, tych co idą pod prąd i spełniają marzenia". Marketing i Biznes (in Polish). 2019-03-15. Retrieved 2026-04-01.
  8. ^ Akçay, Ediz Edip (2026). Marketing technology: integrating martech for transformational marketing. Great Britain ; United States: Kogan Page. ISBN 978-1-3986-2525-9.
  9. ^ "inStreamly". We Did it in Poland (in Polish). Retrieved 2026-04-01.
  10. ^ Musielak, Borys (2020-07-14). "Why We Invested In inSTREAMLY". SMOK Ventures. Retrieved 2026-04-01.
  11. ^ "Genki chce pozwolić twórcom zarabiać bez proszenia fanów o pieniądze. Za pomysłem stoi inSTREAMLY". MamStartup (in Polish). 2026-04-01. Retrieved 2026-04-01.
  12. ^ Wirtualna Polska, Grupa (2025-10-07). "Powstała agencja New Game +. Obiecują "ChatGPT dla marketingu gamingowego"". Media, Reklama, Internet, PR, Telewizja, Radio - najnowsze wiadomości tylko na WirtualneMedia.pl (in Polish). Retrieved 2026-04-01.
  13. ^ Mizerska, Dominika (2025-02-18). "inStreamly: „Live streaming Trendy 2025" [RAPORT]". NowyMarketing - Where's the beef? (in Polish). Retrieved 2026-04-01.
  14. ^ Samborski, Wojciech (2025-04-01). "Marketingowe podsumowanie miesiąca [marzec 2025] | Marketer+". Marketer+ przewodnik po marketingu (in Polish). Retrieved 2026-04-01.
  15. ^ a b "inSTREAMLY pozyskał 4,8 mln zł inwestycji. Startup umożliwia markom wykorzystanie zasięgów streamerów". Marketing i Biznes (in Polish). 2021-04-19. Retrieved 2026-04-01.
  16. ^ Šimić, Ivan (2024-02-28). "How inStreamly builds a global network of marketplaces". Esports Insider. Retrieved 2026-04-01.
  17. ^ "Polska technologia Streamcoi pomoże stworzyć największą sieć streamerów w Brazylii". Cybersport.pl. Retrieved 2026-04-01.
  18. ^ "Instreamly dostał milion złotych na rozwój technologii dla streamerów i e-sportu". Forbes.pl (in Polish). Retrieved 2026-04-01.
  19. ^ "London-based VC Supernode Global invests almost a million in gaming live streaming platform". UKTN. 2021-04-14. Retrieved 2026-04-01.
  20. ^ "PKO VC stawia na live streaming". pb.pl (in Polish). 2026-04-01. Retrieved 2026-04-01.
  21. ^ "hubraum Fund inwestuje w polski start-up inStreamly". T-Mobile Polska (in Polish). Retrieved 2026-04-01.
  22. ^ "Wiktoria Wójcik". Forbes. Retrieved 2026-04-01.
  23. ^ Sztank, Grzegorz (2024-10-24). "Zwycięzcy 2024 | IAB MIXX Awards". mixx-awards.pl (in Polish). Retrieved 2026-04-01.
  24. ^ Agata (2024-08-14). "inStreamly dołącza do IAB Polska". IAB Polska (in Polish). Retrieved 2026-04-01.
  25. ^ "Nagrodzeni 2025 - EMMA Awards 2026 - Effective Media & Marketing Awards" (in Polish). Retrieved 2026-04-01.
  26. ^ "Top 100 Poland Startups to Watch in 2026". www.failory.com. Archived from the original on 2026-01-24. Retrieved 2026-04-01.

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