Ghraoui Chocolate

Ghraoui Chocolate
Company type
Privately held company[1]
IndustryConfectionery production
Founded1805
FounderGhraoui family
Headquarters
Szabadság tér 7, 1054, Budapest
,
Hungary
Area served
Worldwide
Key people
Mohammad Mosalam Midani, CEO
ProductsFood and beverage (chocolate and confectionery)
Websitewww.ghraouichocolate.com

Ghraoui Chocolate /ɡrɑːoʊi/ is a Damascene chocolatier established in 1805 and currently headquartered in Budapest, Hungary.[2]

History

Ghraoui was established in Damascus in 1805 by an ancient trading family of the same name.[3]

The Ghraouis joined forces with Syria’s first industrial-scale canning company for fruit and vegetables, making this 20th-century venture a success story in Europe and America, as well.[4]

It was the first company to introduce chocolate to the Middle East in 1931.[5] A french chocolatier was hired to create sweets of the highest quality.[4] During the 1930s and 1940s, Ghraoui gained the title of Purveyor to Her Majesty, the Queen of England.[5]

In the 1930s, Ghraoui was stocked at such luxury stores as Paris's Fauchon and Hédiard, and London's Fortnum & Mason and Harrods.[6]

Workers at Ghraoui Chocolate in 1966

Not only is the factory machinery painted orange, but the brand's packaging, including its bags and its delivery vans.[6]

Forced to shut down due to the Syrian civil war, Ghraoui relaunched in 2017 from Budapest, Hungary.[7]

Awards

Ghraoui received numerous accolades and awards, including gold medals, from Paris to New York acknowledging their dedication to high quality and excellence.[8]

The company earned the ‘Diplôme de Médaille d'Argent’ at the Beyrouth fair in 1921, the ‘Diplôme d' Honneur’ in 1931, and the 'Médaille d'Or' in 1939 at the Paris fair. In 1939 in New York City Ghraoui was also awarded ‘Diplôme d' Honneur’.

Prix d'Honneur award at the 2005 Salon du Chocolat fair

In 2005, Ghraoui chocolate's Orangettes were awarded the ‘Prix d’honneur’[2] award at the Salon du Chocolat, Paris.

Locations

Budapest store

There are currently 7 boutiques in operation.

  • Budapest, Hungary
  • Doha, Qatar | Villaggio Mall & Place Vendome Mall & Landmark mall
  • Abu Dhabi, UAE |
  • Dubai, UAE | Dubai Mall
  • Damascus, Syria
Candied fruits at Ghraoui Budapest


References

  1. ^ "A Syrian Chocolatier's Legend Lives On In Europe — But Stays Close To Its Roots".
  2. ^ a b Katanich, Doloresz (11 December 2017). "This Syrian chocolate factory is a lesson in perseverance". EuroNews.
  3. ^ "SYRIAN BUSINESSMAN TO MAKE HUNGARY A POWER IN (GHRAOUI) CHOCOLATE". HELPERS. 16 June 2017.
  4. ^ a b Jász, Annamária (16 July 2018). "Syrian Ghraoui chocolate is reborn in Budapest". We Love Budapest.
  5. ^ a b "Bassam Ghraoui died on May 1st". The Economist. 10 May 2018.
  6. ^ a b "Life is sweet". Abu Dhabi: The National News. 24 December 2008.
  7. ^ Fekete, Emese (12 May 2017). "Magyarországra költöztették a legendás szír csokigyárat" [The legendary Syrian chocolate factory was moved to Hungary] (in Hungarian). Forbes.
  8. ^ "Syrian Ghraoui chocolate is reborn in Budapest". We Love Budapest.
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