Freda Sack

Freda Sack (born 23 September 1951, died 13 February 2019[1]) was a British type designer who began her career at Letraset in 1972, joining as a photographic retoucher.[2] Colleagues attest to her skill at cutting letters from rubylith at Letraset where she cut several of the in-house designs and some of her own.[3] After a freelance period which including consulting for British Airways, and Vauxhall Motors, in 1989 she joined up with previous collaborator David Quay to co-found what, by their own account, may have been the first UK independent type foundry, called The Foundry, in 1989.[4]

Freda Sack was a member of the International Society of Typographic Designers, its co-chair from 1995 to 1999, its chair from 2000 to 2004, and its president from 2006 to 2010. Later, she was made an honorary fellow.[5]

Typefaces by Sack

This is a selection of more notable typefaces, not a comprehensive index.

While employed by Letraset:[2]

After leaving Letraset but still published with Letraset:[2]

  • Ignatius (1987)
  • Proteus (1983)
  • Vermont (1987)
  • Waldorf (1986)

Published by her own Foundry Types (now The Foundry Types) many of which are careful revivals of 20th century designs:

Also at Foundry Types, Sack created corporate (that is, not published) fonts for British Gas, NatWest Bank, the Science Museum, the World Wildlife Fund, and Lisbon Metro.[7]

References

  1. ^ "A Celebration of the life of Freda Ann Slack".
  2. ^ a b c Faces from Letraset: The story of the Letraset collection. eLexicons Limited. 2016.
  3. ^ "Freda Sack obituary, Alphabettes".
  4. ^ "Freda Sack, The Foundry Types".
  5. ^ "Freda Sack Obituary, The Guardian".
  6. ^ The Elements of Typographic Style. Hartley & Marks. 1996.
  7. ^ "Freda Sack 1951–2019". Typographic. 71: 52 (insert). 2019.

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