Flippa

Flippa.com Pty Ltd
Type of site
Private
Founded2009; 17 years ago (2009)
Headquarters
Melbourne, Australia, and Austin, Texas, U.S.
No. of locationsAustin, Portland, Barcelona, São Paulo, Copenhagen, Moscow, Hamburg, Berlin, Milan, Toronto
Founders
  • Mark Harbottle
  • Matt Mickiewicz
Key people
IndustryInternet
ServicesMarketplace for buying and selling online businesses
URLFlippa.com
Native client(s) oniOS, Android, Windows

Flippa is an online marketplace for buying and selling digital assets and businesses, including Software as a Service (SaaS), eCommerce stores, and mobile applications, based in Melbourne, Australia, and Austin, Texas, United States,[1] Amsterdam, Netherlands, and Singapore, Singapore.[2] Flippa offers support from over 50 business brokers around the world.[3] The platform serves over 1.6 million registered users and facilitates transactions ranging from $10,000 to $30,000,000. It was founded in June 2009 by Mark Harbottle and Matt Mickiewicz.

History

Flippa was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace,[4] and was spun off as a separate website in June 2009.[5] By 2015, it had traded more than $140 million in websites, domains, SaaS businesses, content sites mobile apps, and other digital assets.[6]

In 2026, Flippa has reported trading hundreds-of-millions in digital assets.

The majority of Flippa's revenue comes from selling online businesses including content sites, SaaS businesses, ecommerce businesses, apps, digital services, marketplaces and more.[1]

The most expensive sale to date was a portfolio of Singapore-based apps, which sold for US$35,000,000.[7][8] The most expensive domain name sold was planetrx.com, selling for US$1,200,000.[9][10]

Notable transactions

The majority of Flippa's revenue is derived from the sale of online businesses.[11] Flippa's largest sale to date, was a portfolio of Singapore-based apps for US$35,000,000.

Other notable websites and domains sold through Flippa have included Mark Zuckerberg's former website Facemash,[12][13] overnight success story shipyourenemiesglitter.com,[14][15] Retweet.com,[16][17] and AllAboutCookies.org.[18]

During the 2012 US presidential election, the domain name RomneyRyan.com was listed on Flippa.[19] It reached US$8,050 in bids, but did not sell.[20][21] It dropped in price the next year and was eventually sold through GoDaddy for US$235.00.[22]

In May 2015, Flippa bought Domain Holdings, a domain name brokerage firm based in Florida.[23]

On August 27, 2015, Potato Parcel was sold on Flippa for US$42,000.[24][25] A few months earlier, the viral website shipyourenemiesglitter.com from creator Matthew Carpentor sold for US$85,000.[26][25]

Fundraising

On September 20, 2021, Flippa announced a US$11,000,000 Series A capital raise led by Sydney-based venture capital firm OneVentures.[27]

On March 16, 2022, after acquiring Richard Patey's Alts Cafe, Flippa announced the launch of ALTS by Flippa, an alternative asset investing newsletter and Discord community.[28] Written by Richard Patey, the newsletter shines light on "alternative investing opportunities, from online business to crypto & NFTs".[29] As of November 2022, its Discord community boasts over 2000 members.[30]

On December 19, 2023, Flippa acquired BitsForDigits.com, a Berlin-based competitor founded by Laurits Just and Jan-Philipp Peters.[31] With the acquisition, Flippa announced that it would enable them to continue expanding their scope upwards for M&A deals in the 8-figure range, particularly in the SaaS category and European region.[32] BitsForDigits' co-founder and CEO, Laurits Just, joined the company as an Entrepreneur-In-Residence to develop new business, including Flippa Invest.[33]

Technology and services

In 2025, Flippa transitioned toward an AI-first infrastructure with the launch of BrokerAI,[34] first launching with an off-market deal sourcing engine and AI Translations.[35] This suite of tools automates various phases of the M&A lifecycle, including:

  • Deal Intelligence: AI-powered buyer matching, demand forecasting, and automated buyer scoring.
  • Documentation: Automated P&L builders, Information Memorandum (IM) generation, and data room management.
  • Operations: Integrated verification, onboarding, and off-market deal sourcing.

The platform operates as a hybrid marketplace, combining self-service listing tools with a curated network of expert brokers who specialize in high-value digital assets, located.[36]

Historically Significant Sales

  • Facemash: Mark Zuckerberg’s former website.
  • Planetrx.com: Sold for $1.2 million.
  • ShipYourEnemiesGlitter.com: A viral website sold for $85,000 in 2015.
  • Potato Parcel: Sold for $42,000 following its appearance on Shark Tank.

Other notable sales include: Retweet.com, and AllAboutCookies.org.[37]

Recent High-Value Deals (2024–2026)

Recent data indicates a shift toward high-margin SaaS and diversified digital assets:[38]

  • B2B Education Community: Sold for $4.2 million (2025).
  • Premium Baby Fashion Brand: Sold for $3.32 million (2025).
  • Automotive eCommerce Store: Sold for $2.2 million (2025).
  • Google Ads Intelligence SaaS: Sold for $1.3 million (2024).
  • Android Gallery App: Seven-figure exit ($1.25 million).
  • AI EdTech App: Sold for $575,000 with over 2.5 million users (2025).

Business model

Flippa targets the "99% of businesses" often ignored by traditional investment banks and M&A firms, focusing on the $10K to $10M range. The ecosystem includes integrated legal services, insurance, and financing to support both first-time buyers and institutional investors. As of 2025, the platform reports approximately 400,000 weekly active buyers.[39]

References

  1. ^ a b "About Flippa". Flippa. Retrieved February 6, 2014.
  2. ^ "Digital M&A grows up: Why 2025 marked a turning point for Asia's online businesses - SG Economy". December 29, 2025. Retrieved May 14, 2026.
  3. ^ "Business Brokers". Flippa. Retrieved May 14, 2026.
  4. ^ "About Us". SitePoint. Retrieved November 25, 2022.
  5. ^ Magain, Matthew (June 10, 2009). "Introducing Flippa: The New Place to Buy and Sell Web Sites". SitePoint Blog. Retrieved November 25, 2022.
  6. ^ Bender, Adam (May 6, 2013). "Australian startup snapshot: Flippa". TechWorld. Retrieved February 6, 2014.
  7. ^ Domingos, Manuela (April 22, 2022). "The Off-Market App Portfolio That Sold on Flippa for $35MM". Flippa Blog. Retrieved March 18, 2023.
  8. ^ "CONFIDENTIAL - SaaS listed on Flippa". Flippa. Retrieved March 18, 2023.
  9. ^ "planetrx.com - Website for sale". Flippa. Retrieved March 15, 2015.
  10. ^ "Flippa sales". DNPric.es. Retrieved March 15, 2015.
  11. ^ "Closed Deals". Flippa. Retrieved May 14, 2026.
  12. ^ "FaceMash.com - Domain Name for sale". Flippa. Retrieved March 15, 2015.
  13. ^ Indvik, Lauren (November 19, 2012). "Mark Zuckerberg's College Website Sells for $30,000". Mashable. Retrieved February 6, 2014.
  14. ^ "ShipYourEnemiesGlitter.com has sold! - Apparently all that glitters IS gold. Get help finding other golden opportunities like this one on Flippa". Flippa. Retrieved March 15, 2015.
  15. ^ Kenn, Nick (January 17, 2015). "Shipyourenemiesglitter.com sells on Flippa". TheGuardian.com. Retrieved January 17, 2015.
  16. ^ "retweet.com - Website for sale". Flippa. Retrieved March 15, 2015.
  17. ^ Siegler, M.G. (February 17, 2010). "Retweet.com For Sale. Buy It And Risk A Lawsuit From Twitter". Mashable. Retrieved February 6, 2014.
  18. ^ Goudswaard, Courtney (November 11, 2022). "From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site With 92% Profit Margin on Flippa". Flippa Blog. Retrieved March 18, 2023.
  19. ^ "romneyryan.com - Domain Name for sale". Flippa. Retrieved March 15, 2015.
  20. ^ "RomneyRyan.com Site Goes up for Auction". Fox Business. August 17, 2013. Retrieved February 6, 2014.
  21. ^ "RomneyRyan.com Fails To Sell On Flippa.com". The Domains. August 31, 2013. Retrieved February 6, 2014.
  22. ^ "romneyryan.com historic sales". DNPric.es. Retrieved March 15, 2015.
  23. ^ "Hold onto Your Hats! Flippa Acquires Domain Holdings - Predicts $70 Million in Sales This Year". www.dnjournal.com.
  24. ^ Volkman, Elliot (November 27, 2015). "Forget Holiday Cards, Send a Potato". Tech Cocktail. Tech.Co. Retrieved August 11, 2016.
  25. ^ a b Whitten, Sarah (August 28, 2015). "Viral potato website goes on sale". CNBC. CNBC LLC. Retrieved August 11, 2016.
  26. ^ Whitten, Sarah (August 19, 2015). "This guy makes $10,000 a month shipping potatoes". CNBC. CNBC LLC. Retrieved August 11, 2016.
  27. ^ Tunnah, Christina (September 20, 2021). "Press Release: Flippa Raises US$11M Series A Capital". Flippa Blog. Retrieved November 25, 2022.
  28. ^ "Flippa Launches "Alts" - A New Community for Alternative Asset Investors". PR Newswire. March 16, 2022. Retrieved November 25, 2022.
  29. ^ "Alts by Flippa". Flippa. Retrieved November 25, 2022.
  30. ^ Patey, Richard (November 23, 2022). "Alternative Asset Roundup (23rd Nov)". ALTS by Flippa. Retrieved November 25, 2022.
  31. ^ "BitsForDigits 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved July 10, 2025.
  32. ^ "Flippa's Acquisition of BitsForDigits: Democratizing M&A in Europe - Flippa". December 19, 2023. Retrieved July 10, 2025.
  33. ^ "Flippa Invest Launches: A New Era of Growth Capital for Digital Businesses - Flippa". February 8, 2025. Retrieved July 10, 2025.
  34. ^ Flippa (March 16, 2026). The Exit Podcast: Flippa CEO on the Rise of Broker AI and the New AI M&A. Retrieved May 14, 2026 – via YouTube.
  35. ^ Turner, Callum (January 23, 2026). "How Flippa Is Removing the Language Barrier from Global Deal-Making". TNW | Artificial-Intelligence. Retrieved May 14, 2026.
  36. ^ "Business Brokers". Flippa. Retrieved May 14, 2026.
  37. ^ "From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site for $5.2M on Flippa - Flippa". November 11, 2022. Retrieved May 14, 2026.
  38. ^ "Closed Deals". Flippa. Retrieved May 14, 2026.
  39. ^ "Why Flippa". Flippa. Retrieved May 14, 2026.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.