Flapit

Flapit
Flapit counter
TypePrivate company
IndustryInternet of Things
Internet hardware
FounderChristophe Avignon, Zahary Karadjov, Charly Spasov, Marc Mühlenbach
Key people
Christophe Avignon (CEO)
ProductsSocial media marketing
Engagement marketing
WebsiteFlapit.com
Front view of the device, with 7 flaps

Flapit is a split-flap display that reveals real-time social media statistics [1] such as Twitter followers or Yelp ratings. The product is designed to show off a bricks-and-mortar company's online community and increase its online presence by letting offline customers interact with the connected counter.[2]

The idea came from a product launched by the retailer C&A called the Fashion Like.[3]

The device can be customised via a web app and API to display any promotional messages, internal stats or discounts. It has 7 digits including numbers, letters and currency symbols [4]

Special messages such as Thank You or Like Us can be displayed on the first flap and are translated into Italian, German, French, Chinese, Japanese, Russian, Portuguese, Spanish and English.

The Flapit counter was officially presented to the press at the CES Las Vegas 2015 [5] and received favorable reviews from major specialised press [6]

References

  1. ^ "Flapit: A social media counter to show off your Facebook and Twitter stats". irishexaminer.com.
  2. ^ "The Christophe Avignon Feature: Mind the gap - connecting online and offline in retail - Social Biz Magazine". Social Biz Magazine. Archived from the original on 2014-12-09. Retrieved 2014-12-05.
  3. ^ "Fashion Like - C&a". 17.174. Archived from the original on 2015-01-26. Retrieved 2014-12-04.
  4. ^ "Showcase Your Social Media Influence With FlapIt". WeAreSocialMedia. 27 November 2014.
  5. ^ "The Verge - Flapit Retro social media counter ces 2015". 6 January 2015.
  6. ^ "Flapit on TechCrunch live CES 2015". 4 June 2023.

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