File:Goodthingsshot.jpg

File information
Description

A single frame of the sixty-second commercial noitulovE, showing the campaign's slogan "Good things come to those who wait".

Source

Screencapture from the original noitulovE spot at the Framestore CFC website. (QuickTime required)

Date

noitulovE was released in October 2005. Screencapture taken October 26, 2007.

Author

Copyright owned by Diageo. Work created under contract by Abbott Mead Vickers BBDO with digital elements from Framestore CFC and filming by director Daniel Kleinman.

Permission
(Reusing this file)

None. Image use permitted only under Fair Use guidelines


Licensing

Fair use rationale for Good things come to those who wait

Fair Use

Fair use rationale

  • It is believed that the use of this image on the English-language Wikipedia to illustrate an article on the commercial in question, or the advertising campaign of which it was part, falls under the "Non-profit educational" clause of the Fair Use doctrine currently upheld by United States law. (17 U.S.C. § 107)
  • The image is irreplaceable; a free analogue is impossible to produce as the original will be covered by copyright for the foreseeable future.
  • Owing to the limited web-resolution of the image, only a small portion of a copyrighted work is used.
  • For the same reasons, the portion of the copyrighted work used is of inherently lower quality than the original, reducing the risk of competitiveness and therefore the effects of this copy on the market for or value of versions held by the owner of the copyright.

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