Fifty Percent

This article is about the Taiwanese fashion brand. For other uses, see 50%.
Fifty Percent
Product typeCasual lifestyle clothing
CountryTaiwan
Introduced2010
MarketsTaiwan
Websitewww.50-shop.com

50% Fifty Percent, stylized in all capital letters, is a Taiwanese affordable fashion brand established in 2010, specialising in trendy and budget-friendly clothing.[1] Since its first physical store opened, the brand has expanded significantly, operating over 35 stores across northern, central, and southern Taiwan as of March 2025.[2] The brand’s appeal lies in its diverse range of clothing, including men’s and women’s apparel, couple outfits, and children's wear, as well as accessories.[3] With its accessible pricing and modern designs, Fifty Percent has gained popularity in the country, particularly among young consumers.[4] In May 2023, the brand opened its flagship store in Breeze Nan Jing, with a total floor area of 1,650 m2 (17,800 sq ft).[5][6][7]

See also

References

  1. ^ 李國綸 (2022-12-09). "獨家／接手基隆大麥的就是它！本土服飾「50%」簽約進駐　預計開幕時間曝光" (in Chinese (Taiwan)). Formosa Television.
  2. ^ 施俞婷 (2025-03-13). "買衣服別只會逛NET、UNIQLO！內行狂推1低調品牌「平價好穿、款式多百搭」：每次去必買褲子" (in Chinese (Taiwan)). The Storm Media.
  3. ^ 谷庭 (2022-12-09). "基隆大麥店面傳「這1家」服飾品牌進駐！徵才訊息曝光" (in Chinese (Taiwan)). SET News.
  4. ^ 陳雅雲 (2025-03-10). "買衣服不逛UNIQLO、NET了！內行改瘋新黑馬：愛買15年、值得5顆星" (in Chinese (Taiwan)). NOW News.
  5. ^ 戴淑芳 (2023-05-07). "服飾品牌「50%」插旗微風南京 黃偉晉與粉絲零距離見面" (in Chinese (Taiwan)). China Daily News.
  6. ^ "服飾品牌「50％」插旗微風南京 品牌大使黃偉晉與粉絲零距離" (in Chinese (Taiwan)). China Daily News. 2023-05-08.
  7. ^ 女大編輯部 (2023-05-08). "一天都逛不完！「50％」插旗微風南京，品牌大使黃偉晉：帶媽媽一起來～" (in Chinese (Taiwan)). TVBS.

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