Faherty Brand

Faherty Brand
IndustryClothing
FounderAlex & Mike Faherty
Number of locations
60 stores (2023)
Area served
United States & Canada
Websitefahertybrand.com

Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty.[1] Its aesthetic was described as "surf hippie" by The New York Times.[2]

History

Faherty Brand was created in 2013 by twin brothers, Alex and Mike Faherty.[3] The brothers grew up in Spring Lake, New Jersey, where they spent their childhood surfing and exposed to surfing culture.[4] Alex previously worked in private equity at Cerberus and Mike Faherty worked as a fashion designer for Ralph Lauren, where he learned about fabric mills, design processes, and pattern creation.[5][6] The brothers founded Faherty Brand with the idea of creating the "perfect" board short, which had both a shorter inseam and added cotton, with a wash technique for softness and comfort.[7] In 2013, Faherty Brand released its first full clothing line in a "Beach Shack on Wheels," which they drove cross-country and sold their line through local boutiques.[7] In 2014, Faherty Brand was sold in department stores such as Barney's, Bloomingdale's and Nordstrom, in addition to a small store in Los Angeles' Fred Segal and about 60 boutique stores.[4] In 2016, they opened the first store in Malibu, California.[5][7] The company moved to brick-and-mortar retail during the COVID-19 pandemic when the dip in the real estate market allowed the Faherty brothers to purchase stores at a lower price.[7][3] In the spring of 2020, Faherty Brand launched a full women's collection,[8] with dresses being particularly popular, accounting for 40% of all women's sales.

By early 2020, the company opened 13 stores and by 2026 had opened over 80 stores.[7] Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles,[9] as well as in resort towns.[10][11] In March 2026, Faherty Brand opened their first international store in Biarritz, France.[12] The brand is sold in over 250 stores worldwide.[3] The company’s supply chain spans Europe, South America, North America, and Asia.[3]

Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.[13]

One of the communities that Faherty Brand has particularly invested in is the Native American community.[14] The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.[15]

Sustainability

The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements.[16]

Faherty Brand is a certified B Corporation, a member of One Percent for the Planet, and donates 1% of its revenue to environmental initiatives.[17] The company uses recycled polyester yarn made from water bottles.[18] In February 2025, the company began selling a t-shirt made from regenerative cotton that requires less water for production.[17]

Second Wave Resale Program

In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive.[19] The program is designed to enable customers to buy and sell pre-owned Faherty products.[20]

See also

References

  1. ^ Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
  2. ^ Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
  3. ^ a b c d Davis, Dominic-Madori (February 23, 2021). "The cofounder of clothing brand Faherty says the company had its best year yet thanks to a diversified supply chain and the art of storytelling". Business Insider.
  4. ^ a b These Surfing-Obsessed Twins Are Bringing Sustainable Clothing to the Beach Graham Winfrey, Inc 2014-12-29
  5. ^ a b Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
  6. ^ A New England Surf Brand Born Out of Ralph Lauren John Zientek, Gear Patrol
  7. ^ a b c d e Breen, Amanda (February 3, 2026). "These Twin Brothers Turned One Beach-Themed Trailer Into a $250M Brand With Over 80 Stores: 'It's a Beast'". Entrepreneur.
  8. ^ Faherty Shines Spotlight on Growing Women’s Business Jean E. Palmieri Women's Wear Daily
  9. ^ Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
  10. ^ Palmieri, Jean E. (April 8, 2024). "Faherty Expands With Sunglasses, More Retail Stores and International Markets". WWD.
  11. ^ Breen, Amanda (February 3, 2026). "These Twin Brothers Turned One Beach-Themed Trailer Into a $250M Brand With Over 80 Stores: 'It's a Beast'". Entrepreneur.
  12. ^ Palmieri, Jean E. (March 17, 2026). "Faherty to Open First International Store in Biarritz, France". WWD.
  13. ^ Tan, Gillian; Tse, Gillian (30 November 2023). "Apparel Maker Faherty Explores Selling Minority Stake". Bloomberg. Retrieved 30 November 2023.
  14. ^ Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
  15. ^ Burba, Annabel (27 May 2025). "Faherty Brand Donated More Than $1 Million to the Native Community. It Started With an Apology". Inc.
  16. ^ Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
  17. ^ a b Daniels, Melissa (April 21, 2025). "Why brands like Blueland and Faherty are turning to sustainability activists for collaborations". Glossy.
  18. ^ Krentcil, Faran (May 24, 2013). "Designer Spotlight: Faherty Brand". Elle. They found their answer in plastic bottles. "When you melt them down, you can turn them into polyester yarn," Faherty says.
  19. ^ "Greater circularity: Faherty partners with Archive to launch Second Wave resale programme". 21 June 2023.
  20. ^ Roshitsh, Kaley (21 June 2023). "Faherty Bets on Resale With 'Second Wave'". Women's Wear Daily.

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