Elephant Memory Systems

Elephant Memory Systems
Product typeFloppy disks; computer supplies
CountryUnited States
Introduced1982 (1982)

Elephant Memory Systems (EMS) was a brand of floppy disks and related computer supplies introduced by Leading Edge Products for the retail home-computer market in 1982 (1982). The name for the product was suggested by Ray Welch to company owner Michael Shane because of the common folk wisdom that an elephant never forgets. Elephant was founded in 1980.[1]

History

Leading Edge created the EMS brand to support its retail strategy. The company reported selling 5 million EMS disks in 1982 and projected 10 million units for 1983.[1]

By mid-1984, Dennison Computer Supplies was marketing Elephant-branded supplies in the United States. PC Magazine promotion directed mail-in coupons to Dennison. By late 1985, advertisements in the United Kingdom explicitly billed the line as “Dennison Elephant,” listing Dennison or distributors for several European markets.[2]

In June 1989, the parent company Leading Edge Products was acquired out of bankruptcy by Daewoo.[3][4]

References

  1. ^ a b Davis, Bob (January 1, 1983). "Leader of the Pack". Inc.
  2. ^ PC Mag 1984-08-07. 1984-08-07.
  3. ^ "Deal by Daewoo". The New York Times. June 1, 1989.
  4. ^ "Techonology : Leading Edge Will Be Sold to Daewoo Telecom Ltd". Los Angeles Times. 1989-06-01. Retrieved 2025-09-07.
  • Welch, Ray (November 25, 2002). Copywriter : A Life of Making Ads and Other Mistakes. Hot House Press. ISBN 0-9700476-4-9.
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