Submission declined on 17 December 2025 by AllWeKnowOfHeaven (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by AllWeKnowOfHeaven 5 months ago. Last edited by AllWeKnowOfHeaven 5 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 2 September 2025 by Veko (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by Veko 9 months ago.

UP Entertainment is an American entertainment company founded by Charles “Charley” Humbard^[1], son of televangelist Rex Humbard, on October 30, 2004^[2]. Based in Atlanta, Ga., UP Entertainment features uplifting entertainment, across cable, satellite, and streaming platforms for over 20 years. Its brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico. While working at Discovery Communications, UP Entertainment Founder and CEO Charles “Charley” Humbard was inspired to create a company dedicated to uplifting others in the wake of the events of September 11, 2001.^[3]

On October 30, 2004, Gospel Music Channel was launched.^[4] During this time, Gospel Music Heritage Month^[5] is established as a national month of celebration Gospel Music. In 2009 Gospel Music Channel became GMC as the channel transformed from music to general uplifting entertainment.^[6]

In 2012, UP Entertainment partnered with Earvin “Magic” Johnson to launch aspireTV, and g-Movies was introduced as a subscription streaming service for faith-based entertainment. The following year, GMC rebranded as UPtv, expanding to include original movies and series.^[7] Over the next two years, g-Movies evolved into UP Faith & Family (UPFF) with about 1.4 million subscribers as of March 2024.^[8] In 2015, aspireTV shifted its focus toward lifestyle programming.

In 2020, UP Entertainment, in partnership with Pixl Dos, launched Cine Romántico as a FAST channel on Xumo & Samsung TV Plus. That same year, the My UPtv Movies App was introduced. Two years later, aspireTV celebrated its 10th anniversary, and aspireTV+ Life launched as a FAST channel. In 2022, the UPtv app underwent a major update, leading to the release of version 2, branded as the My UPtv App.^[9] UP Entertainment then launched the aspireTV app, added GaitherTV+ to streaming bundles, and introduced aspireTV+ in 2023. UP Entertainment celebrated its 20th anniversary on October 30, 2024, by establishing National UPlift Someone Day through the National Day Archives.^[10]

October 30, 2004 – Gospel Music Channel launches and becomes the fastest growing network in cable for 5 years^[11]

2009 – Gospel Music Channel becomes GMC and shifts from music to general UPlifting entertainment^[12]

2012 – AspireTV Launches in partnership with Earvin “Magic” Johnson^[13]

2012 – gMovies, a subscription service in faith entertainment, launches^[14]

2013 – GMC becomes UPtv and expands to include original movies and series^[15]

2015 – gMovies becomes UP Faith & Family^[16]

2020 – Cine Romántico launches in partnership with Pixl Dos as a FAST channel^[17]

2023 – AspireTV+ Launches^[18]

October 30, 2024 – National UPlift Someone Day established^[19]

October 30, 2024 – UP Entertainment has its 20-year anniversary^[20]