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Troy Georgiu is an Australian sports and business executive. He is the Chief Executive Officer (CEO) in the New Zealand Breakers of the National Basketball League (NBL), a role he has held since February 2026.^[1] He previously served as CEO of the Perth Wildcats from 2017 to 2022, following almost two decades in various commercial and operational positions with the club. During his Wildcats tenure the club maintained the largest membership base in the league, won multiple championships, secured several major sponsorship agreements, and expanded its community and game-day programs. Between his roles at the two clubs, Georgiu founded and led TPG Advisory Group, a Perth-based consultancy providing strategic and organisational advisory services.

Georgiu began his employment with the Perth Wildcats in 2002, initially working as General Manager of Marketing, Merchandise and Media. Over nearly two decades he progressed through senior management roles at the club, including Commercial Director, before being appointed in May 2017 as Chief Executive Officer of both the Perth Wildcats in the National Basketball League and the Perth Lynx in the Women's National Basketball League, serving in the latter role until March 2020.^[2] At the time of his departure, Georgiu was the longest-serving Wildcats employee in club history.

As CEO, Georgiu was responsible for strategic and operational planning, overseeing all departments within the organisation, and delivering financial and cultural outcomes to the board. His portfolio included managing marketing campaigns, commercial growth (sponsorship, membership, ticketing, and merchandise), community engagement strategies, and negotiating major agreements with stakeholders such as RAC Arena, VenuesWest, Basketball Australia, the NBL, and state and local government bodies. He also oversaw player contract negotiations and compliance with the team salary cap.^[3]

Under Georgiu's leadership as CEO the Wildcats achieved sustained on-court and off-court success. The club won the NBL championship in 2019 and 2020 and reached the NBL Grand Final in 2019, 2020 and 2021.^[4] The Wildcats also made the NBL playoffs every season from 2018 to 2021, while the Perth Lynx qualified for the WNBL playoffs in 2018 and 2019.

During the 2019–20 NBL season, Georgiu was instrumental in steering the organisation through the disruption caused by the COVID-19 pandemic, which ultimately resulted in the Wildcats being awarded the championship. When the NBL Grand Final series against the Sydney Kings was cut short after Game Three because of health concerns, Georgiu highlighted a key clause within the NBL's official competition regulations — its game-abandonment provision (since removed) — which stipulated that if a game was abandoned before half-time and could not be replayed, both teams would be awarded a point.^[5] The NBL Board subsequently applied that principle, confirming Perth as NBL champions with a 2–1 series lead, marking the club's tenth title overall.^[6][7][8]

Off the court, Georgiu oversaw five consecutive years of net profit, including during the COVID-19 pandemic, with the club reporting an 85% increase in operating profit over his tenure. The Wildcats set records in corporate sponsorship and hospitality revenue in the 2021–22 season and achieved a record 12,018 season members that same year — the highest in Wildcats and NBL history.^[9] He also negotiated a 10-year venue-hiring agreement extension with RAC Arena, securing the club's long-term home court arrangement.^[10]

During Georgiu's tenure as CEO and GM of Commercial, the Perth Wildcats secured a number of high-profile and long-term commercial partnerships:

• Pentanet – Joined as principal (naming-rights) partner for the 2018–19 season and extended across multiple seasons.^[11][12][13]

• HIF (Health Insurance Fund of Australia) – Became Diamond Partner in 2013 and extended its arrangement multiple times throughout Georgiu's tenure.^[14]

• Holman Industries – Joined as a Gold Partner in 2018, with the Holman logo appearing on Wildcats jerseys.^[15]

• P&N Bank – Continued as Platinum Partner through multiple seasons, with branding on memberships, arena signage and community initiatives.^[16]

• NRW Holdings – Joined as a Platinum Partner ahead of the 2021–22 season.^[17]

• Tyrepower – Extended its partnership in 2021, sponsoring community initiatives such as the Wildcats' "Halftime Heroes" junior program.^[18]

Beyond membership and sponsorship growth, Georgiu oversaw a number of off-court initiatives and operational decisions that drew local media attention. Under his leadership, the Wildcats launched enhanced game-day entertainment formats and expanded their community engagement programs, including school visits and regional clinics throughout Western Australia. Georgiu supported the introduction of themed home games such as the club's annual Indigenous Round and Pink Game, which raised funds and awareness for breast cancer research.^[19]

Georgiu also oversaw the Wildcats becoming the first professional sports team in Australia to feature Indigenous artwork as a permanent element on their playing jerseys for every game of the season. Announcing the initiative, Georgiu described the design as a celebration of Western Australia's Indigenous culture and a symbol of the club's commitment to reconciliation.^[20]

In June 2022, Georgiu departed his role as CEO. Reports in The West Australian described the move as stemming from a "disagreement on direction" with new owners Sports Entertainment Network (SEN).^[21] His exit occurred amid broader organisational changes, including the departure of head coach Scott Morrison and other executives.^[22]

After leaving the Wildcats, Georgiu founded and became Managing Director of TPG Advisory Group, a Perth-based consultancy. The firm provided advisory services in strategic planning, governance frameworks, commercial growth and organisational culture to sports clubs, community organisations and private businesses.^[23]

In February 2026, Georgiu was appointed Chief Executive Officer of the New Zealand Breakers, with his duties commencing immediately. The role had been vacant since the club's change of ownership in March 2025.^[1][24] Breakers chairman Marc Mitchell said Georgiu had been selected following a global search, describing him as a world-class executive and citing the club's ambition to become the leading sporting brand in New Zealand.^[25] Georgiu oversees all commercial and business operations at the club, while Dillon Boucher continues as President of Basketball Operations with responsibility for on-court matters.^[1]

Georgiu is credited with helping maintain the Perth Wildcats' reputation as one of the most commercially successful and community-engaged clubs in the National Basketball League. His emphasis on fan loyalty, membership growth and local partnerships contributed to a period of strong off-court performance. Despite his departure following ownership changes, his long tenure is often cited in discussions of the club's sustained success over two decades.^[26][2]

• TPG Advisory Group website
• New Zealand Breakers official website

Category:Living people Category:Perth Wildcats Category:New Zealand Breakers