Draft:SwiPay

SwiPay AG
Company type
Private (Société Anonyme)
FoundedDecember 7, 2022; 3 years ago (2022-12-07)
HeadquartersBaar, Switzerland
Key people
Hartmut Eisele (CEO)
ProductsMerchant Services, Payment Solutions, E-commerce Integration
Websitewww.swipay.ch

SwiPay AG is a Swiss financial technology (Fintech) company headquartered in Baar, Canton of Zug. Founded in 2022, the company operates as a payment service provider (PSP), specializing in the technical integration of cashless payment solutions for both brick-and-mortar retail and e-commerce.

History

SwiPay AG was founded on December 7, 2022, and registered in the commercial register of the Canton of Zug.[1] The company focuses on providing digital onboarding processes for small and medium-sized enterprises (SMEs) within the Swiss payment market.

In October 2025, Hartmut Eisele was appointed as CEO to lead the company's operational scaling and expansion into the DACH region (Germany, Austria, and Switzerland).[2]

Business Model and Infrastructure

The company acts as a technical aggregator, bundling various acceptance services and value-added features into a unified interface for merchants.

Strategic Partnerships

SwiPay's operational delivery and system integration are based on a network of national and international industry partners:

  • Hardware and Terminal Infrastructure: For physical payment terminals, SwiPay collaborates with the Swiss provider PayTec AG, serving as an official partner for hardware distribution and integration.[3]
  • E-Commerce and Value-Added Services: In the online sector, SwiPay cooperates with Planet and its subsidiary Datatrans. This includes payment processing as well as features such as Dynamic Currency Conversion (DCC) and digital tax-free services.
  • POS Integration: To ensure seamless connection at the point of sale, SwiPay works with checkout software providers. The company is an official partner of TCPOS (Zucchetti Group), enabling integration into IT solutions for gastronomy and retail.[4]
  • Network Operation: Card acceptance and technical network operations are realized in cooperation with Telecash (from Fiserv) and RS2.
  • Identity Verification: Digital onboarding and KYC (Know Your Customer) requirements are met using technology from PXL Vision.[5]

Standards and Certifications

SwiPay AG is an official participant in the international EP2 payment standard. The company is listed as a licensed partner by the Technical Cooperation ep2 (TeCo), confirming compliance with international technical standards.[6]

Notes

References

  1. ^ "Commercial register entry SwiPay AG". Moneyhouse. Retrieved 2026-02-03.
  2. ^ "Personal: Hartmut Eisele becomes CEO of SwiPay AG". Company Announcement. 2025-10-08. Retrieved 2026-02-03.
  3. ^ "Partner Overview PayTec AG". PayTec AG. Retrieved 2026-02-03.
  4. ^ "TCPOS Partner List". Zucchetti Group. Retrieved 2026-02-03.
  5. ^ "Case Study: Digital Onboarding at SwiPay". PXL Vision. Retrieved 2026-02-03.
  6. ^ "20th Anniversary Report ep2" (PDF). Technical Cooperation ep2. 2023-06-20. Retrieved 2026-02-03.

Category:Financial services companies of Switzerland Category:Companies based in the canton of Zug Category:Swiss_brands Category:2022 establishments in Switzerland

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