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Software Finder is an American business-to-business (B2B) software discovery and review platform that allows organizations to research, compare, and select business software.^[1] The company operates an online marketplace where buyers can evaluate software products, read editorial content and user reviews, and connect with vendors across various categories, including human resources, healthcare software, cybersecurity, artificial intelligence tools, and enterprise software.^[2] Software Finder is privately held and headquartered in Spokane, Washington.^[3]

Software Finder was founded in Spokane, Washington, and is headquartered at 522 West Riverside Avenue.^[3] Tracxn, a third-party business intelligence platform, lists the company's founding year as 2016, though company-published materials have cited 2018 in some contexts; the discrepancy has not been clarified in independent coverage.^[4] Adnan Malik serves as co-founder and chief executive officer, and Shane Elahi as co-founder and chief operating officer.^[3] Marium Lodhi is also identified as a co-founder in third-party business profiles.^[4]

In an interview with CTO Magazine, Elahi described the company's approach as focused on simplifying software selection, particularly for organizations without dedicated procurement resources. He said the B2B software review market has historically made it difficult for buyers to trust review platforms, and described Software Finder's use of structured research and direct analyst access as intended to address that problem.^[3]

According to the company, by 2021 the platform had surpassed 100,000 business software reviews, a milestone announced via press release.^[5] In January 2026, the company announced its third consecutive year of triple-digit revenue growth, including 110% year-over-year growth in 2025, according to a company press release. The same press release lists the company's employee count at over 300 in 2025 and mentions plans to continue scaling its workforce to 450+ employees globally.^[6]

Software Finder operates a web-based software marketplace that allows users to search for products, compare options, review pricing and feature summaries, request product demonstrations, and contact vendors directly. The platform also publishes buying guides, comparison articles, and methodology pages, according to the company.^[2]

The platform was initially developed with healthcare software categories, including electronic medical record (EMR) and electronic health record (EHR) systems, before expanding into broader business software verticals covering human resources, marketing automation, cybersecurity, and software development services.^[3]

According to the company, the platform has grown to cover more than 1,000 software categories and lists over 50,000 software products.^[2] The company also reports that the platform has accumulated more than 350,000 user reviews and has generated over 250,000 leads for software vendors.^[2] In addition to buyer-facing tools, the platform offers vendor programs centered on lead generation and product visibility.^[7]

According to the company, its review and evaluation process draws on product analysis, market monitoring, interviews, and user-review collection.^[8] According to the company, buyers can access analysts directly alongside self-service research tools.^[3]

Software Finder serves organizations evaluating software for operational, administrative, clinical, legal, and technical functions. The company describes its target audience as growing businesses and a broader B2B buyer audience, serving customers across both software buyer and software vendor roles.^[2]

The platform's vendor-facing program offers lead generation and market visibility services, according to the company.^[9]

Software Finder operates in the B2B software review and discovery market, a segment that includes platforms such as G2, Capterra, TrustRadius, SourceForge, and Clutch, which G2's own platform lists as the primary alternatives to Software Finder in the technology review platform category.^[10]

The competitive landscape underwent significant consolidation in early 2026, when G2 announced it had agreed to acquire Capterra, Software Advice, and GetApp from Gartner.^[11][12][13] Prior to the acquisition, Gartner's Digital Markets portfolio and G2 had represented the two largest ecosystems in the space.^[12]

The consolidation was covered by MarTech as a signal of broader structural change in how B2B software is marketed and discovered, with the article noting the shift toward AI-driven discovery as a contributing factor to the strategic repositioning of both G2 and Gartner.^[11] TrustRadius, another major platform in the same market, was separately acquired by HG Insights in June 2025, further reducing the number of independent review platform operators.^[11]

Software Finder publishes survey-based research on topics including software adoption, artificial intelligence use in the workplace, employee onboarding, and related business technology subjects. Several findings have been cited in independent business and career coverage.^[14][15][16]

In 2025, Forbes and Yahoo News cited Software Finder research on the use of AI note-taking tools in workplace meetings. The Forbes article, written by contributor William Arruda, reported that 30% of employees surveyed had skipped a meeting assuming AI would capture it, using the finding in a discussion of workplace visibility and professional performance.^[15] Yahoo News covered the same research in the context of Generation Z professionals using AI tools to advance their careers.^[17]

Inc. reported on a Software Finder survey of 1,011 employees hired within the previous two years, citing findings that poor onboarding was associated with elevated intent to leave among recent hires. The article, written by Bruce Crumley, described the survey as indicating that organizations risked losing close to half of new staff when onboarding processes were inadequate.^[14] A BizWomen article in the same period covered Generation Z onboarding expectations using the same Software Finder research.^[16]

In February 2026, Software Finder launched the Software Finder Excellence Award, a recognition program for software products. According to the company, the award is based on buyer data, user satisfaction, market performance, and expert validation, with the inaugural class of recipients published that month.^[18] The company describes the program as part of an effort to expand its role beyond software listings into broader market analysis, according to company materials.^[2]

According to the company's public security and compliance portal, Software Finder maintains SOC 2 Type 1 compliance, with SOC 2 Type 2 listed as in progress. The portal also references alignment with ISO 27001, ISO 9001, and GDPR frameworks, according to company materials.^[19]

Category:Technology companies of the United States Category:Companies based in Washington (state) Category:Internet properties established in 2018