Draft:Simply Jet

  • Comment: Most of this article seems quite promotional in nature towards the company, and reads more like a list of their achievements, expansions and services they offer. The lede could be cut down a bit, I think. Many claims here either feature one source for large paragraphs or no sources at all. Remove external links from the article body. Rambley (talk / contribs) 09:47, 8 January 2026 (UTC)
Simply Jet - Private Jet Charter Company
Private Jet Charter
Industry Business Aviation
Founded 2016
Founders Yann-Guillaume Jaccard, Matthieu Orioli, Patrick Rossire
Headquarters Lausanne, Switzerland
Locations Lausanne, Zurich, London, Paris
Area Served Worldwide
Services Private Jet Charter, Commercial Jet Charter, Helicopter Charter
Number of Employees 45+
Languages Supported English, French, German, Spanish, Italian, Russian, Arabic
Website https://simply-jet.ch/en

Introduction:

Simply Jet is a Swiss private aviation company headquartered in Lausanne, Switzerland, with offices in Zurich, Paris, and London, operating globally since 2016.[1][2] The company was founded by three alumni of the EHL Hospitality Business School (EHL). Over the years, Simply Jet has developed into a full-service provider within the private aviation sector, offering on-demand private jet charters, helicopter charters, group charter flights, aircraft sales and acquisitions, sales agent services, and a jet card programme called the Nova Jet Card.[2]

The CEO of Simply Jet, Yann-Guillaume Jaccard, explained that the company was founded to bring Swiss hospitality and boutique-style service into business aviation. He said the company aims to deliver a reliable and secure travel option for clients who require flexibility and confidentiality. Their service focuses on time-saving, safety, and personal attention, rather than luxury alone.[3]

In its review of the year 2023, Simply Jet reported annual revenue exceeding USD 30 million, reflecting a year-on-year growth rate of 36%. The company completed more than 1,820 flights during the year, with peak periods seeing up to 25 departures per day. This performance was achieved despite broader industry challenges such as high interest rates, inflationary pressures, and geopolitical uncertainty.[4]

Simply Jet was also featured in a video interview published on the Life Story Short by Elliott Aubort YouTube channel. In this video, Yann-Guillaume Jaccard mentions that Simply Jet’s vision and brand positioning were defined from the very beginning and have remained consistent ever since. He stated that the company’s philosophy is encapsulated in its motto, “We smile, we care, and we get it done.” According to him, this reflects three core principles: delivering service with genuine enthusiasm and passion (“we smile”), demonstrating sincere concern for client satisfaction and wellbeing (“we care”), and relying on solid technical and operational expertise to execute flawlessly (“we get it done”). He added that this approach is deeply influenced by Swiss hospitality traditions, noting that from its inception, Simply Jet aimed to “bring the finest hospitality to private aviation”—a concept that continues to guide the company’s culture and service ethos today.

Rather than competing primarily on price, the company is noted for working with vetted operators that meet defined safety and service criteria, positioning reliability as central to its offering.[2] Team spirit is considered a key part of this workplace approach, while reliability is often cited as a cornerstone of the company’s identity, in line with Switzerland’s reputation for precision and discretion in service industries.[1]

History

2016

Simply Jet was founded in Switzerland by Matthieu Orioli, Patrick Rossire, and Yann-Guillaume Jaccard, three graduates of the EHL Hospitality Business School (EHL).[5]

Simply Jet was officially incorporated in Neuchâtel in April 2016, with the aim of combining Swiss service standards with accessible and transparent private aviation solutions.

Simply Jet’s early model prioritised personalised service, lean operations, and transparency. The company rejected long-term contracts and memberships, instead adopting a “Pay as You Fly” approach.

After launching at EBACE 2016 in Geneva, Simply Jet formed two strategic collaborations to align luxury travel and premium accommodation. The first was with Le Collectionist, a French platform for exclusive villas and estates, and the second with TCS World Travel, a US-based operator of bespoke private jet expeditions, where it became an official supplier for TCS’s Four Seasons-branded Boeing 757 tours operated by TAG Aviation.[6]

Simply Jet could offer individual seats on Four Seasons and National Geographic itineraries. These partnerships also positioned the company for high-profile Swiss charters, including ski trips, World Economic Forum transport, and the White Turf horse races in St Moritz.

2018

In 2018, Gaétan Drossart joined as a partner and Chief Marketing Officer, bringing marketing expertise that complemented the founders’ operational and commercial strengths.

With a background in digital marketing, freelance consulting, and private aviation, his arrival marked the start of a more structured growth phase.

The same year, Stéphanie Pastorek arrived as Charter Sales Executive before advancing to Commercial Director, where she contributed to building the company’s commercial organisation and client-service standards.

2020

At the start of the COVID-19 pandemic, Simply Jet significantly reduced its operations and focused on essential flights such as repatriation. According to its CEO, once travel restrictions loosened the company saw “unprecedented levels of activity” as demand for private jet travel surged.[7] 

In January 2020, the company strengthened its Lausanne team with six new hires to better absorb the surge of frustrated, pent-up demand for private aviation as commercial air travel became increasingly constrained by COVID-19.

In response to increasing international demand, Simply Jet expanded its geographic footprint.[8] In 2020, it opened a London office its second one in Europe, under the brand Simply Jet UK[9] to better serve clients in the United Kingdom, one of Europe’s most active private aviation markets.

James Burton, who joined the team that year, now manages the UK branch.

2021

Simply Jet experienced a key phase of internal growth, with its workforce doubling to support rising client demand and expanding operational requirements. This increase reflected the company’s transition from an early-stage venture to a more structured organisation, with dedicated roles introduced across operations, sales, and support functions.

Ramananda Kairi, hired in 2021 as the first Indian employee, contributed to building the foundation of Simply Jet’s current website and progressed to the role of Lead Software Engineer.

In November 2021, Simply Jet unveiled its Nova Jet Card program, providing frequent flyers with a tailored and flexible private air travel solution. The program allows selection from multiple jet categories and the ability to upgrade or downgrade as needed.[2]

2022

In August 2022, Simply Jet expanded its European footprint by establishing a Paris-based subsidiary, Simply Jet France S.A.S.U.

In November 2022, Simply Jet introduced its Group Charter service, headed by Olivier Miallet. It designed for large-scale travel such as MICE events, sports, entertainment, and corporate delegations, with capacity for groups of 20 to over 500 passengers worldwide.

2023

As the aviation sector began to recover, Simply Jet entered a scale-up phase, investing strategically in technology, automation, and talent.[4]

In March 2023, the company opened an office in Zurich to strengthen its presence in the German-speaking market and grow its corporate client base.[10] This office focuses on business development and high-value client relationships.

In May 2023, Simply Jet expanded its operations by establishing an Aircraft Sales & Acquisitions division to assist clients with buying and selling private jets with the arrival of Philipp Jarnoth as Flight Operations Director.[11]

2024

By 2024, Simply Jet’s workforce had grown to over 45 employees across four international offices. The company introduced structured onboarding frameworks and refined its approach to team development, enabling a multi-location setup while maintaining a flat management model and focus on service quality.[4]

2025

The company had expanded its activities in the field of aircraft sales and acquisitions.

In November 2025, the company confirmed its ability to deliver a fully integrated service in this specialised field, supported by a seasoned and focused team. The department is overseen by the founder and CEO, Yann-Guillaume Jaccard, alongside Cyril Berthon (Charter Sales Executive) and Philipp Jarnoth (Flight Operations Director). They are joined by newly appointed Sales and Acquisition Specialists, Federico Compean and Philipp Wieser, who together bring more than four decades of combined experience.

This step positioned Simply Jet as a full-service provider, combining charter operations with long-term ownership support.

Services

On-Demand Private Jet Charter

Simply Jet operates as an on-demand private jet charter brokerage, positioning itself within the Swiss business aviation market as an intermediary between clients and certified aircraft operators. According to L’Agefi, the company was established with the objective of offering flexible access to private aviation while applying service standards associated with Swiss client management practices.[5] Rather than operating its own fleet, the company arranges charter flights through a network of third-party operators, enabling clients to access a wide range of aircraft categories depending on mission requirements.

Simply Jet describes its model as earning commissions by arranging private jet flights for clients without owning aircraft, functioning in a manner similar to a real-estate or financial-service broker.

Nova Jet Card

The Nova Jet Card is Simply Jet’s membership programme, designed to provide hourly fixed-rate private jet travel with guaranteed aircraft availability. Positioned between on-demand charter and fractional ownership, it reflects a wider industry shift toward prepaid models that make private aviation more accessible to smaller businesses and individuals.[2]

The programme was introduced in response to growing client demand for greater flexibility. Rather than operating its own aircraft, Simply Jet partners with a select network of trusted operators it already works with on an ad-hoc charter basis to ensure consistent access to suitable jets.[2]

Sales and Acquisition

In 2023, Simply Jet expanded its activities beyond ad-hoc charter operations by launching a dedicated aircraft sales and acquisition division, alongside the opening of a new office in Zurich. The company stated that the move formed part of a broader strategy to diversify its services and strengthen its commercial offering in response to changing market conditions.[1] According to co-founder Matthieu Orioli, the diversification formed part of the company’s broader growth strategy, with a focus on adding complementary services and strengthening its commercial operations.

For aircraft sales, Simply Jet supports owners throughout the transaction process, including aircraft preparation and valuation, marketing, buyer screening, coordination of viewings and letters of intent, pre-purchase and technical inspections, and completion through escrow with title transfer and delivery.[12] For acquisitions, the company offers a similarly structured approach covering mission requirements analysis, market research, option shortlisting, oversight of inspections and regulatory compliance, and finalisation through documentation such as airworthiness certification and bill of sale.[12]

According to chief executive officer Yann-Guillaume Jaccard, the sales and acquisition division was created to respond to client demand for ownership solutions in addition to charter services, allowing the company to provide support across the full lifecycle of private aircraft use, from acquisition to charter management.[1] 

Group Charter Services

Simply Jet provides dedicated group charter solutions for parties of approximately 20 to 500+ passengers, using any-size commercial-jet configurations to suit large-scale travel requirements — for corporate events, incentive groups, sports teams, group getaways, and more.[13]

The company offers global coverage: flights can be arranged worldwide, with 24/7 service to coordinate group movements across continents. For group charters, Simply Jet maintains a fleet that spans multiple categories of aircraft, including Commuter Aircraft, Regional Jets, Narrow-Body Aircraft and Wide-Body Aircraft.[13]

The company maintains dedicated group charter teams responsible for advising clients on aircraft selection, coordinating logistics, and managing the operational aspects of large-scale passenger movements.[13]

Private Helicopter Charter Services

Simply Jet provides private helicopter charter services designed to complement its jet operations. These flights are intended to give passengers direct access to destinations that are difficult to reach by road or where fixed-wing aircraft cannot land. By combining helicopter transfers with private jet travel, clients can save several hours of ground time and reach remote locations such as mountain resorts, islands, and yachts more efficiently.[14]

The company arranges helicopter missions for leisure, business, and emergency purposes through a network of selected charter operators. Leisure services include transfers to holiday destinations. Business travellers use the service for site visits, offshore operations, and access to events. In addition, Simply Jet coordinates emergency flights for medical evacuations, humanitarian operations, and the transport of essential supplies to remote areas.[14]

Certifications and Associations

Simply Jet operates as an independent private jet charter brokerage and does not hold an Air Operator Certificate (AOC). Flights arranged by the company are conducted by third-party air carriers that are certificated by their respective national civil aviation authorities.

The company is a member of several major industry associations, reflecting its commitment to transparency, professionalism, and best practice in the private aviation sector. These memberships include:

  • The Air Charter Association (ACA) – an international trade body promoting integrity, safety, and competence within the air charter industry.
  • European Business Aviation Association (EBAA) – the leading European organisation advocating for business aviation at institutional and regulatory levels.
  • The National Business Aviation Association (NBAA) – the company underscores its commitment to safety by ensuring that only recent and certified aircraft are used, with its American subsidiary requiring operators to comply with both national and international regulations.

In addition to these affiliations, Simply Jet has formed partnerships that support innovation and environmental responsibility. In 2021, the company launched an optional carbon offsetting programme with myclimate.

To enhance payment flexibility, Simply Jet also accepts cryptocurrency through a partnership with BitPay, a global provider of Bitcoin and digital asset payment solutions. Clients can charter private jets using cryptocurrencies such as Bitcoin, Ethereum, and other supported tokens, offering additional convenience and discretion.

Fleet

Simply Jet describes itself as operating under an agency model and does not own aircraft. The company states that it partners with certified operators worldwide to source suitable jets for each mission. This flexible arrangement allows it to charter different aircraft types according to customer needs rather than maintaining a proprietary fleet.

In an interview, Yann-Guillaume Jaccard explained that Simply Jet’s system enables the company to select the aircraft best suited to each mission from a select inventory of key operators.[2] This approach ensures access to reliable aircraft without the need for ownership and allows operators to benefit from guaranteed flights, as Simply Jet can confirm and pay immediately after client approval and payment. He also noted that this model aligns with the company’s growth strategy, which has seen annual expansion rates exceeding 50 percent since its founding in 2016 and the establishment of offices in both Switzerland and the United Kingdom to serve its growing European client base.[2]

Simply Jet provides access to a varied fleet covering all major categories of private aviation. Its charter offering includes turboprop aircraft such as the Pilatus PC-12 NGX for regional and remote operations, as well as Very Light Jets like the Phenom 100EV for short-haul travel. Light and Super Light Jets, including the Embraer Phenom 300E and Pilatus PC-24, are used for a range of business and leisure flights. For longer continental routes, the company charters Midsize and Super Midsize Jets such as the Learjet 60 and Praetor 600. Intercontinental flights are operated with Large and Long Range aircraft, including the Falcon 2000LXS and Global 7500. Simply Jet also arranges Business Airliners, such as the Embraer Lineage 1000E, in addition to commercial narrow-body and regional jets. Helicopter models, including the Airbus ACH130 and Leonardo AW169, are used for short-range transfers and remote-area access.

Safety

Simply Jet, which operates as a private jet broker, implements a safety protocol centered on vetting its network of global partner operators and adhering to industry standards. All sourced flights are conducted under strict safety, maintenance, and regulatory compliance standards, using partners that meet international aviation norms. The company is a member of major industry associations, including the European Business Aviation Association (EBAA), the National Business Aviation Association (NBAA), and the Air Charter Association (ACA), adhering to their high standards of professionalism and ethics. Simply Jet's management team brings extensive experience from previous roles in private aviation as operators, pilots, or brokers. The brokerage's internal safety procedures include pre-flight checks and systematically auditing every operator, notably reviewing critical documentation such as the Air Operator's Certificate (AOC) and third-party liability insurance. While specific certification details are not disclosed in publicly available sources, these measures collectively underscore the company's commitment to operational excellence.[2]

Work Culture

Yann-Guillaume Jaccard described the company’s founding as driven by an entrepreneurial spirit shared with his former classmates from the EHL Hospitality Business School (EHL). From the outset, the team’s goal was to combine operational precision with a hospitality-inspired approach to service. He characterises Simply Jet as a young, dynamic company that values professionalism, adaptability, and the delivery of high-quality, personalised experiences within the framework of Swiss business values.[3] Reflecting this philosophy, the company explicitly links its performance to an employee-focused culture, with leadership statements that the “team is the cornerstone” of the business. Reports also highlight office expansion and note that proximity to clients and a broader talent pool form part of the firm’s cultural philosophy, reinforcing a service-led and people-centred workplace ethos.[15] Simply Jet describes its guiding motto as “We smile, we care, and we get it done.” The company states that this reflects an emphasis on service with warmth, close attention to client needs, and a results-driven operational approach.

Since its establishment in 2016, Simply Jet has been described in industry media as a young brokerage with a lean, entrepreneurial structure. Reports noted that its early organisation relied on agility and digital tools, with employees often taking on multiple responsibilities to deliver brokerage services efficiently.[5]

Simply Jet describes its work culture as collaborative and trust-based. According to co-founder and chief operating officer Matthieu Orioli, the team operates with strong cohesion and places emphasis on continuous learning, mutual support, and maintaining close relationships with both clients and partners.

Simply Jet also employs Evergreen, a peer-to-peer recognition app, as part of its internal engagement initiatives. This system encourages employees to acknowledge one another in alignment with company values, promoting motivation, teamwork, and environmental awareness within the organisation.

See also

References

  1. ^ a b c d "Simply Jet expands with new Zurich office and aircraft sales and acquisition division amid industry headwinds". www.charterbroker.aero. Retrieved 2026-01-07.
  2. ^ a b c d e f g h i "Perspectives: Simply Jet chooses the correct aircraft with ease | Magazine | Business Air News". www.businessairnews.com. Retrieved 2026-01-07.
  3. ^ a b "Aviation privée : peut-on vraiment allier pragmatisme et écologie ?". Le Figaro (in French). 2025-01-08. Retrieved 2026-01-07.
  4. ^ a b c "Simply Jet sees fast-growing demand for its global services | Press Release | Business Air News". www.businessairnews.com. Retrieved 2026-01-07.
  5. ^ a b c "Un nouvel acteur romand dans l'aviation d'affaires". agefi.com (in French). 2026-01-07. Retrieved 2026-01-07.
  6. ^ "Simply Jets puts luxury partnerships in place". www.charterbroker.aero. Retrieved 2026-01-07.
  7. ^ Serhan, Yasmeen. "COVID-19 Is Over (If You're Rich)". The Atlantic. Retrieved 2026-01-07.
  8. ^ "Simply Jet opens new office in the UK". www.charterbroker.aero. Retrieved 2026-01-07.
  9. ^ "London is Simply the best choice for new office | Magazine | Business Air News". www.businessairnews.com. Retrieved 2026-01-07.
  10. ^ "Simply Jet kicks off Zurich sales division | Magazine | Business Air News". www.businessairnews.com. Retrieved 2026-01-07.
  11. ^ "Dynamic duo elevated at Simply Jet | Magazine | Business Air News". www.businessairnews.com. Retrieved 2026-01-07.
  12. ^ a b "Private Aircraft for Sale | Private Jet Acquisition | Simply Jet". simply-jet.ch. Retrieved 2026-01-07.
  13. ^ a b c "Group charter flights | Any size commercial Jet | Simply Jet". simply-jet.ch. Retrieved 2026-01-07.
  14. ^ a b "Private Helicopter Charter | 24/7 | Simply Jet". simply-jet.ch. Retrieved 2026-01-07.
  15. ^ "Simply Jet kicks off Zurich sales division | Magazine | Business Air News". www.businessairnews.com. Retrieved 2026-01-07.

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