Draft:Redefine Meat
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Company type | Private |
|---|---|
| Industry | Food Technology, Plant-Based Food |
| Founded | 2018 |
| Founder | Eshchar Ben-Shitrit |
| Headquarters | Best, Netherlands |
Area served | Global (Europe, North America) |
| Products | Plant-based beef, lamb, and pork alternatives |
| Website | www |
Redefine Meat is a food technology company specializing in the development and production of plant-based meat alternatives. The company utilizes technologies such as Proprietary Plant-Based Tissue Engineering (PBTE) in its approach to creating plant-based meat substitutes.
History
Redefine Meat was founded in 2018 by Eshchar Ben-Shitrit. The company's operations are based in Best, Netherlands, which includes its headquarters and a manufacturing facility.
In 2019, the company secured its seed funding and initiated a strategic collaboration with Givaudan.The commercial rollout began in 2021 with launches in the UK, Germany, and the Netherlands.
Technology
Redefine Meat utilizes a proprietary technology known as Plant-Based Tissue Engineering (PBTE). This technology is employed to produce complex plant-based meat structures, such as steak cuts, by simulating the composition of animal muscle tissue. Plant-based products designed to replicate the taste, texture, and appearance of traditional meat.
Nutrition
Redefine Meat products are formulated to provide protein and specific nutrients. The products offer up to 26 grams of protein per 100 grams and are a source of nutrients such as iron, zinc, and vitamin B12. Being plant-based, the products contain no cholesterol.
The table below shows a comparison of the nutritional profile of the Redefine Meat Flank Steak and a conventional animal beef flank steak:
| Component | Redefine Meat Flank Steak | Animal Beef Flank Steak |
|---|---|---|
| Energy (kcal) | 188 | 175 |
| Fat (g) | 6.6 | 9.3 |
| Saturated Fat (g) | 0.8 | 3.8 |
| Cholesterol (mg) | 0 | 88 |
| Carbohydrates (g) | 4 | 0 |
| Sugars (g) | 1.9 | 0 |
| Fibre (g) | 4.5 | 0 |
| Protein (g) | 26 | 22.7 |
| Salt (g) | 0.88 | 0.16 |
| Sodium (mg) | 352 | 64 |
| Vitamin B12 (µg) | 2.5 | 2 |
*Based on company's internal data and McCance and Widdowson’s CoFID, UK Government dataset.
Awards and Recognition
The company and its products have received several awards:
- Horecava Innovation Award (2023): Awarded both the Overall and the Food & Beverage categories for the **Redefine Beef Flank** whole-cut product.[1]
- MMA Smarties Awards EMEA (2022): Won Gold for Product/Service Launch and Bronze for Short or Long Form Video.[2]
- Guild of Fine Food Awards: Recognized for its flank steak and lamb kofta products.[3]
References
- ^ "Redefine Meat's breakthrough plant-based Beef Flank wins Horecava's prestigious Innovation Award". Incus Media. January 9, 2023. Retrieved 2025-10-30.
- ^ "Redefine Meat & Moburst Bring Home Two Prizes at the 2022 Smarties Awards". Redefine Meat Official Blog. Retrieved 2025-10-30.
- ^ "The Rise of Reducetarianism: How Our Award-Winning Meat Products Fit In". Redefine Meat Official Blog. Retrieved 2025-10-30.
External links
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