Draft:Prime Focus

Prime Focus
Company type
Public
ISININE367G01038
Industry
FoundedJune 24, 1997; 28 years ago (1997-06-24)
Founder
Headquarters
Mumbai
,
India
Area served
Worldwide
Websiteprimefocus.com

Prime Focus is an independent Indian integrated media and entertainment company headquartered in Mumbai. Founded in 1997, the company provides visual effects, post-production, animation, stereo conversion and studio production services to the global film, television and gaming industries.

The company's properties are divided into three divisions: Creative, Technology & Production—across five main subsidiaries: DNEG and ReDefine, Brahma and Prime Focus Technologies, and Prime Focus Studios.

History

1997–2006

Namit Malhotra began Prime Focus with Merzin Tavaria, Prakash Kurup, and Huzefa Lokhandwala in Mumbai in 1997 in a garage.[1][2] The company quickly pioneered new technologies in Indian film post-production such as the country’s first digital intermediate (DI) system in 2003 and a motion‑control rig in 2004.[3] In 2006-07, it established Prime Focus World (PFW) and acquired a London-based company VTR, New York-based studio Post Logic, and a visual effects company based out of Los Angeles, Vancouver and Winnipeg called Frantic Films.[4][5][6][7]

2007–2013

In the late 2000s, Prime Focus leveraged new technologies to break into major Hollywood projects. In 2009 it used its proprietary View-D process to convert the entire film Clash of the Titans from 2D to stereoscopic 3D.[8][9][10] That success led to stereo conversion work on many blockbusters (Star Wars prequels, Harry Potter films, Gravity, etc.).[11][12] In early 2012, Prime Focus's technology arm Prime Focus Technologies (PFT) landed a deal with India’s STAR TV network to fully digitize Star's broadcast using its CLEAR technology.[13] Around this time the company also attracted significant private investment from companies like Standard Chartered and Macquarie Capital to fund growth.[14][15]

2014–2020

Prime Focus’s creative services arm underwent a major transformation in 2014, when it announced the merger of Prime Focus World and the London-based visual effects company Double Negative (later branded DNEG).[16][17] During 2015–2020 the DNEG’s work in visual effects earned multiple Academy Awards and BAFTAs for films such as Interstellar, Blade Runner 2049 and First Man, cementing its position as a global leader in high-end post-production and visual effects.

2021-Present

In August 2021 the UK investment firm Novator Capital invested $250 million into Prime Focus, doubling Namit Malhotra’s stake to 70% in the company and providing fresh capital.[18] The following year DNEG announced a planned Sports Ventures Acquisition Corp. (SPAC) merger for Nasdaq listing, but in June 2022 the listing was cancelled due to market conditions.[19][20] In January 2025, Brahma, Prime Focus’s AI technology arm acquired the U.S. generative‑AI company Metaphysic.[21]

  1. ^ Jha, Lata (2016-12-28). "Bollywood yet to focus on VFX-centric genres: Prime Focus CEO". mint. Retrieved 2025-10-30.
  2. ^ "How Prime Focus Broke into Hollywood". www.forbesindia.com. Retrieved 2025-10-30.
  3. ^ "Dune: The Indian behind VFX Oscar for sci-fi epic". 2022-04-05. Retrieved 2025-10-30.
  4. ^ "With technology, Indian filmmakers will be able to deliver experiences like any other film in the world: Namit Malhotra". www.forbesindia.com. Retrieved 2025-10-30.
  5. ^ X; Email (2012-10-15). "Indian post-production companies set up shop in Los Angeles". Los Angeles Times. Retrieved 2025-10-30. {{cite web}}: |last2= has generic name (help)
  6. ^ Press, Carolyn Giardina,The Associated (2007-11-28). "Prime Focus extends with pair of buys". The Hollywood Reporter. Retrieved 2025-10-30.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. ^ test (2007-07-05). "A Prime Focus on Indian outsourcing". TVBEurope. Retrieved 2025-10-30.
  8. ^ "Prime Focus to consolidate global offices | Advertising". Campaign India. Retrieved 2025-10-30.
  9. ^ Giardina, Carolyn (2011-03-29). "Prime Focus to Handle 2D-to-3D Conversion of 'Star Wars: Episode I'". The Hollywood Reporter. Retrieved 2025-10-30.
  10. ^ Dhall, Yamini (2012-02-19). "How Namit Malhotra turned Prime Focus a creative force behind five Oscar nominations for 2012". The Economic Times. ISSN 0013-0389. Retrieved 2025-10-30.
  11. ^ Giardina, Carolyn (2011-03-29). "Prime Focus to Handle 2D-to-3D Conversion of 'Star Wars: Episode I'". The Hollywood Reporter. Retrieved 2025-10-30.
  12. ^ "3D magic for 'Potter' series on Blu-ray". Variety. 2010-10-13. Retrieved 2025-10-30.
  13. ^ Bhushan, Nyay (2011-04-08). "Star TV India Hires Prime Focus to Manage Digital Workflows". The Hollywood Reporter. Retrieved 2025-10-30.
  14. ^ Machado, By Kenan (2012-10-11). "Prime Focus to Get $35M Investment From Standard Chartered Private Equity - WSJ". Wall Street Journal. ISSN 0099-9660. Retrieved 2025-10-30.
  15. ^ Joshi, Malvika (2013-06-21). "Macquarie Capital to invest `313 crore in Prime Focus World". mint. Retrieved 2025-10-30.
  16. ^ "Prime Focus announces merger of Prime Focus World and Double Negative". The Economic Times. 2014-06-25. ISSN 0013-0389. Retrieved 2025-10-30.
  17. ^ Cohen, David S. (2014-06-25). "Visual Effects Giants Prime Focus World, Double Negative to Merge". Variety. Retrieved 2025-10-30.
  18. ^ Hayes, Dade (2021-08-18). "Visual Effects Oscar Heavyweight DNEG Gets $250M Injection From UK Investment Firm Novator". Deadline. Retrieved 2025-10-30.
  19. ^ Spangler, Todd (2022-06-16). "VFX Studio DNEG Nixes $1.7 Billion SPAC Deal, Citing 'Market Volatility'". Variety. Retrieved 2025-10-30.
  20. ^ Szalai, Georg (2022-06-16). "'Stranger Things' VFX House DNEG Calls Off SPAC Deal, CEO Vows to "Keep Expanding"". The Hollywood Reporter. Retrieved 2025-10-30.
  21. ^ "DNEG's Brahma acquires Metaphysic, values company at $1.43 billion". The Economic Times. 2025-02-22. ISSN 0013-0389. Retrieved 2025-10-30.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.