Draft:Ormaie

Ormaie
IndustryPerfume
Founded2018
FoundersBaptiste Bouygues
Marie-Lise Jonak
HeadquartersParis, France
ProductsFragrances

Ormaie is a French perfume house founded in 2018 in Paris by Baptiste Bouygues and Marie-Lise Jonak.[1][2]

The brand is distributed through selective retail channels and online platforms.[3]

History

Media coverage has described the founders as a mother-and-son team and has profiled Jonak's prior career in fragrance creation and Bouygues' background in luxury roles.[1][4]

The Fragrance Foundation France has referred to Ormaie as an independent brand.[3]

Positioning and creative direction

Coverage in lifestyle and fragrance media has discussed Ormaie's visual identity, including its bottle and cap design.[5]

In coverage by industry publications, the term "haute parfumerie" has been used in reference to the brand.[3]

Reception

Ormaie has been featured in international publications including The Straits Times, Quartz, Allure, and Vogue.[1][2][5][6]

A later profile in Robb Report Singapore discussed the brand's development and founder backgrounds.[7]

References

  1. ^ a b c Chia, Stacey (2025-05-08). "The scent of memories: French fragrance house Ormaie debuts at Escentials". The Straits Times. Retrieved 2026-02-13.
  2. ^ a b Quito, Anne (2018). "A French parfumerie revives the romance of all-natural fragrances". Quartz (Quartzy). Retrieved 2026-02-13.
  3. ^ a b c Grossetete, Luce (2024-10-16). "Rencontre avec Marie-Lise Jonak, co-créatrice de la maison Ormaie". The Fragrance Foundation France. Retrieved 2026-02-13.
  4. ^ Webb, Ali (2019-02-25). "L'Officiel Nose: Baptiste Bouygues and Marie-Lise Jonak of Ormaie". L'Officiel Singapore. Retrieved 2026-02-13.
  5. ^ a b Schaffner, Liana (2020-01-22). "How Perfume Bottle Designs Affect Your Perception of the Scent Inside". Allure. Retrieved 2026-02-13.
  6. ^ "Ormaie, les parfums naturels sculpturaux". Vogue France. 2023. Retrieved 2026-02-13.
  7. ^ Chin, Amos (2025-11-11). "Family, art, and aroma: The Parisian poetry of Ormaie". Robb Report Singapore. Retrieved 2026-02-13.

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