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NEL LIFECARE PRODUCTS is an Indian hygiene and personal care products manufacturing company headquartered in Rajkot, Gujarat, India. Founded in 2021, the company manufactures and markets hygiene products under five consumer brands serving multiple demographic segments.

NEL LIFECARE PRODUCTS was established in 2021 in Rajkot, Gujarat. The company operates an in-house manufacturing facility and employs between 250 and 300 people. It reported an annual turnover exceeding ₹100 crore as of 2024–25. The company holds ISO, GMP, and BIS/ISI certifications.

The company was founded by a business family with prior experience in the textile spinning industry. Identifying the growing demand for hygiene products in India, the founders pivoted to the hygiene manufacturing sector in 2021, establishing NEL LIFECARE PRODUCTS as a multi-brand hygiene company.

NEL LIFECARE PRODUCTS operates five consumer brands:

• Kindfit – Adult incontinence care products including pull-up pant diapers, open tape diapers, and underpads.
• MyGuard – Adult hygiene products including open tape diapers, adult wipes, and pet training pads.
• Firsthug – Baby care products including pant diapers, open tape diapers, baby changing mats, and baby wipes.
• Staybold – Women's hygiene products including sanitary pads and period panties.
• Medicas – Personal care products including hair oil, shampoo, and skincare.

The company distributes its products across India through e-commerce platforms, general trade, modern trade, and institutional channels. It also exports to international markets. Its direct-to-consumer websites include kindfitindia.com and myguardindia.com.

Category:Manufacturing companies of India Category:Indian companies established in 2021